2. Fashion Lifestyle (lads mag)
Health and fitness
There are three main genres of Men’s magazines
3. Front Covers
Salient images – Well
known celebrities who are
considered role models.
Masthead has been made
to fit the salient image. The
colours have been changed
to fit the colour scheme.
Language associated
with sex ‘length
matters’ and ‘sex pistol.
Sex sells.
Content relating to the
genre of magazine
Proof of the effect of
the salient image-
Barack Obama was
featured on these
magazines too.
Business
articles
4. The changing face of GQ
Style of masthead
is not consistent
April 1966 Summer 1971 March 1976 July 2012
Simplistic/classic
layout. Not
much text.
The male gaze
Fashion
Sexually suggestive
Appearance
– haircare
The male gaze
More text to inform
the reader of the
content
Bright colours and
white background –
more modern
5. Contents
Fitness – training tips
Tech – iPhone information
Lifestyle tips from a
celebrity
Comic image
Glamour shoot
spread – the
male gaze
Extreme sports –
male interest.
Amazing salient
image.
Relationship theme –
men are
stereotypically bad at
buying gifts for
women.
