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Social Media 101 - Mad Genius
- 2. Meet Mad Genius.
- 6. Here’s where to find this presentation! madg.com/socialmedia101
- 7. Let’s Get Started.
- 9. The 3 Types of Social Media
- 10. Image from m80 / Jon Thomas
- 11. Why Should Businesses Care about Social Media ?
- 13. A Tale of Two Girl Scouts (Or, Cookie Wars)
- 19. Who’s Selling More Cookies?
- 20. (This is a metaphor for Social Media.)
- 22. Let’s Look Closer. Your website requires customers to come to you.
- 23. Your social media lets you take your business to your customers .
- 24. Bottom Line: If you’re not engaging in social media, you’re not in the sandbox where everyone else is playing .
- 25. Social World: A Snapshot
- 31. In Girl Scout terms? That’s a lot of cookie-eaters.
- 32. Welcome to the Social Reality.
- 33. How Did We Get Here?
- 35. B.C. Era “Before Computers” (This is what “social” looked like.)
- 37. Now: O.M.G.
- 41. You’re Already Social. Facebook: 39 Entries 2 Business Pages 37 Places 112 Likes 200+ Check-ins.
- 42. You’re Already Social. Foursquare: 22 Individuals 51 Check-ins Mayor = Rebecca E.
- 43. You’re Already Social. Yelp: 4 Entries 1 Review (Positive)
- 44. So let’s meet the Big Players .
- 45. Facebook
- 52. Twitter
- 56. @ Tagging People
- 57. # Tagging Conversations
- 59. Business Use: CRM
- 60. Business Use: Promotional
- 61. Business Use: Curating
- 62. Business Use: Engagement
- 63. The Tube
- 70. None of them work without you!
- 71. Social media = only as effective as you make it.
- 74. But what about the risks ?
- 75. Lack of Common Sense
- 76. Dormancy
- 77. Spam-A-Lot
- 78. “ Mr. Cohen”
- 79. The Risk-Fixes
- 81. The Biggest Benefit: E N G A G E M E N T !
- 89. Here’s where to find this presentation! madg.com/socialmedia101
Notes de l'éditeur
- Welcome!
- Mad Genius intro. Go through it pretty quickly.
- Push our social! Like us, friend us, follow us, tag us!
- In terms of advertising and promoting in the social space, there are 3 arenaa: PEO. But we’re gonna cover more than that.
- We’re going to turn to some helpers to assist us in answering that question.
- It’s where the people are.
- What do Girl Scouts have to do with social media? Well, let’s see…
- So who’s selling more cookies? The Girl Scout who sets up her own sale-site, or the Girl Scout who goes to the central marketplace?
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- A brief history of social media… something not as foreign to you as you might think.
- It used to be that if we wanted to immediately, directly engage with our friends, neighbors, potential clients – we had to do it face-to-face.
- (And this ancient computer ultimately begat the evolutionary iPad.)
- We’ve gone from face to face to Facebook… and beyond.
- Don’t Panic. We can help. (And if even one person in here is a Douglas Adams fan, this graphic was totally worth it.)
- Don’t panic. The truth is, you’re already social. We’ll show you a case study to prove this point.
- Don’t panic. The truth is, you’re already social. We’ll show you a case study to prove this point.
- You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
- You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
- You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
- You can also now track impact/# of impressions on your FB page… this one only had about 12 RESPONSES (likes or comments), but it had 771 IMPRESSIONS.
- Facebook also provides great insights with metrics and information on activity, views by post, weekly and monthly charts, etc.
- You can also get analytics from Google…
- … which looks like this
- @ Example:
- Sorry we couldn’t continue the F-word/Bird theme… if anyone has any brilliant ideas, email me.
- Or in other words, to go back to our little cookie-selling friends…
- It starts with unanswered comments, which lose you followers… and then, the spam-bots move in…
- Which leads us to… risks and rewards!
- The rewards outweigh the risks. Get on the bandwagon.
- Push our social! Like us, friend us, follow us, tag us!