2. What is Motivation..??
Latin word ‘Movere’ that means ‘To move’
English word ‘Motive’ that means ‘Purpose,
Aim’
Motivation is:
‘To move for a purpose or an aim.”
3. Maslow’s Needs Theory
Being Needs
Realizing potential
Recognition, status
Family, association
Security, safety from danger
Food, water, shelter, rest
(Maslow, 1943)
Deficit Needs
5. Needs – A Reality
A person without food and water cannot be
motivated with a certificate
Comradeship will seldom motivate a person
facing job insecurity
Person having lost love & affiliation cannot
be motivated by a ‘well done’
A high performance employee can be
motivated by allowing more actualization
6. Where to Focus
10%
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40%
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to
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Ar
50%
s
or
70%
at
iv
ot
m
k
ea
85%
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