Nova Southeastern University

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs. He has served as Associate Professor of Marketing at NSU since August, 2004 where he has spearheaded development of course-ware and instructed MBA classes on social media and content marketing. After graduating with a degree in electrical engineering from the University of Notre Dame, Dr. Jim Barry completed an MBA in Marketing at DePaul University. Professor Barry received his DBA in Marketing from NSU. Professor Barry's publications have appeared in European Journal of Marketing, Journal of Marketing Management, Journal of Personal Selling & Sales Management, Journal of Services Marketing, International Journ...

content marketing social media marketing social media social videos social media education entertaining content emotional content thought leadership influence marketing mobile marketing viral youtube videos mid-funnel content social media strategy content engagement legal blogs social influence sideways marketing sales funnel social media influence content timely content relevant content useful content engaging content trusted content advocacy engagement audience development sopcial media inbound marketing social sales funnel warm calling customer experience solomo personas storytelling audience personas teaching social media 2014 predictions edutainment social video humorous advertising humor humor in advertising

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Nova Southeastern University

Nurturing Prospects with Mid-Funnel Engagement Tactics

Top Funnel Audience Capture through Helpful, Compelling & Optimized Content

Reinforcing Mid-Funnel Influence with Brand Utility and Ubiquity

Visual Storytelling for Mid-Funnel Likeability

How Trust is Manifested in Top Funnel Social Content Marketing

Developing Thought Leadership through Networking Tactics and Content

Encountering Ready Customers with Situational Triggers & Online Display Ads

Differentiating Value with Bottom-Funnel Content & Conversion Tactics

Developing Thought Leadership through Influence Outreach & Inspirational Appeal

Influence Outreach Case

Escorting customers with Frame of Mind Connections

Educating Audiences with T-R-U-S-T-E-D Content

Getting Proprietary Audiences to R-A-I-S-E your Content

The 10 E's of Inbound Marketing

LinkedIn for Thought Leadership

2014 Social Media Predictions

Building Emotional Connections for Top Funnel Likeability

Warm Calling through a Social Sales Funnel

8 Ways to Improve a Mobile C-U-S-T-O-M-E-R Experience

15 Ways to Create Entertaining Content