The document discusses opportunities for growth in analytics, big data, and in-memory databases from 2013 to 2017. It finds that the global market for analytics and big data will grow to $220 billion by 2017, with North America representing $90 billion of that total. It also reports that for every $1 of revenue SAP makes from in-memory databases or analytics and big data, SAP partners will make $10.86 and $2.71 in revenue, respectively, presenting significant opportunities for partners through 2017. Customers need help with analytics and big data strategies, skills, and technologies as 90% of future IT industry growth will be driven by technologies in these areas.

1. 1. Discrete Manufacturing
2. Process Manufacturing
3. Government
4. Communications and Media
5. Banking
6. Professional Services
7. Retail
8. Healthcare
9. Utilities
10.Insurance
Top Ten Verticals for
Analytics and Big Data
Opportunities
Growth Opportunities for SAP Partners
IDC Infographic sponsored by SAP
Analytics & Big Data Market Opportunity
In-Memory Database Market and SAP
Partner Ecosystem Opportunity
31.7% BIG DATA MARKET GROWTH 2012-2016
Made up of Hardware, Software, Services.
Analytics & Big Data Market Opportunities
The IT industry is witnessing a shift to what
IDC calls the Third Platform of computing.
It is made up of four key areas:
90%FROM 2013 THROUGH 2020,
90% OF IT INDUSTRY GROWTH
WILL BE DRIVEN BY 3RD PLATFORM
TECHNOLOGIES THAT, TODAY,
REPRESENT JUST 22% OF ICT
SPENDING.
Customers clearly need help
with Analytics and Big Data
68% of companies
do not have a stated
Business Intelligence/
Analytics strategy.
69% of companies looking for
skills in advanced analytics /
predictive analytics in the
next 12 months.
63% of IT and business
executives are not
familiar with the
phrase "Big Data.“
FROM 2005 TO 2020, THE DIGITAL UNIVERSE WILL GROW BY A FACTOR OF 300
FROM 130 EXABYTES TO 40,000 EXABYTES
IDC’s Definition of Big Data
Business Analytics is the umbrella
market that includes data warehousing,
business intelligence tools, advanced
analytics tools, analytic applications
Business Analytics
Worldwide Business
Analytics market in 2013,
including software,
hardware, and services.
$100B
In-Memory Database Ecosystem Growth
PARTNER OPPORTUNITY
FROM 2013-2017$37B
All IDC research is © 2013 by IDC. All rights reserved. All IDC mate-
rials are licensed with IDC's permission and in no way does the use
or publication of IDC research indicate IDC's endorsement of SAP’s
products/or strategies.
ANALYTICS & BIG DATA
Worldwide 2013-2017 Cumulative SAP Partner
Ecosystem Opportunity in Analytics & Big Data
Global
$220B
Latin
America
$12B
North
America
$90B
EMEA
$70B APJ
$48B
SAP partners around the world will earn $220 billion (USD) in revenue in
the next five years related to SAP’s Analytics & Big Data products.
Partner Ecosystem revenue consists of SAP Resale Margin
(net of SAP's revenue), Add-On Software Products,
Services, and Hardware Resale
For every dollar of In-Memory Database
revenue SAP makes, SAP Partners make $10.86.
THAT WILL RISE TO $13.94 BY 2017!
Data collected
is more than
100TB
Data is
received via
ultra high
speed
streaming
Data generated
growing at
>60% per year
Deployed on
dynamically
adaptable
infrastructure
2 or more
data formats
and/or
sources
High speed
streaming
data
Big Data
TechnologyOR
AND
OR
OR
AND
AND
OR
Variety
Velocity
Volume Value
Cost control or reduction
Optimization of operations
Financial reporting and analysis
Risk management
Internal reporting and information sharing
Customer retention and service
New customer acquisition
Workforce optimization
Product or service innovation
Regulatory compliance requirements
Top Drivers of Business Analytics Solutions
Top 3 IT Challenges
To Delivering a
Successful Business
Analytics Solution
Managing
Data Quality
Lack of
Sufficiently Skilled
IT Staff & Cost
of Technology
Data
Integration
2013
2020
PARTNERS MADE $4.2B OF REVENUE
RELATED TO SAP’S IN-MEMORY
DATABASE OFFERINGS IN 2012.
THE PARTNER ECOSYSTEM IS
FORECAST TO MAKE $10.6B OF
SAP RELATED REVENUE IN 2017.
$1 SAP In-Memory
Database Revenue
$10.86
In-Memory Database Ecosystem Opportunities
Professional Services
38%
Software
25%
Resale Value
6%
Hardware
31%
2012 2013 2014 2015 2016 2017
19.4% CAGR
Analytics & Big Data—Opportunity
for SAP Partner Ecosystem
SAP Partner Ecosystem Revenue Related
To SAP Analytics & Big Data Offerings.
$1SAP ANALYTICS
& BIG DATA
REVENUE
SAP PARTNER
REVENUE
$2.71
Partner Ecosystem revenue consists of SAP Resale Margin
(net of SAP's revenue), Add-On Software Products,
Services, and Hardware Resale
For every dollar of Analytics & Big Data revenue
SAP makes, SAP Partners make $2.71.
Analytics & Big Data Ecosystem Opportunities
Professional Services
38%
Software
18%
Resale Value
7%
Hardware
37%
2012 2013 2014 2015 2016 2017
$60K
$50K
$40K
$30K
$20K
$10K
$0K
13.1% CAGR
PARTNERS MADE $29.5B OF SAP
RELATED REVENUE IN ANALYTICS
& BIG DATA IN 2012.
THE PARTNER ECOSYSTEM IS
FORECAST TO MAKE $57.0B OF
SAP RELATED REVENUE IN 2017.
EcosystemRevenue
$12K
$10K
$8K
$6K
$4K
$2K
$0K
EcosystemRevenue
SAP PARTNER
REVENUE
Driver Rating
32%
33%
34%
40%
30%
29%
28%
27%
24%
21%
of companies either have already
deployed in-memory or plan
to in the next year.
60%
Worldwide