The document provides an overview of the proposed rebranding of the TACI GROUP website. Key elements of the rebranding include renewing the image to emphasize credibility, using colors and elements to communicate seriousness and reliability, and highlighting core concepts of energy, power, and human values like passion. The proposed website layout focuses on simplicity and readability while highlighting the group's various activities through color. Sections include the homepage, pages for company information, products/services, management, news, environment, and careers. The overall aim is to create a strong, reliable brand identity through the rebranding and website.

1. TACI GROUP
WEBSITE
9.11.2011
TACI GROUP WEBSITE
9.11.2011

2. TACI GROUP WEBSITE
INTRODUCTION
INTRODUCTION
The aim of the project is to renew the image of the brand with a view to repositioning
of values, bearing in mind that the main intent is to emphasize the Group’s credibility.
The arrangement of the elements and the choice of colors are based on the intent to
communicate to the users a Group’s picture serious and reliable.
A detailed study of the Group allowed us to extract the key concepts needed to the rebrand.
Energy and Power can certainly not be forgotten; they are the cornerstones on which the
corporation is based.
However, these features should be accompanied by purely human values such as, for
example, the Passion, to ensure that users perceive the brand as something close to them
A unique vision of the brand makes it appear static, boring and far from human nature;
instead, the possibility to bring out the different dimensions of it, allows the emergence of
a dynamic and multifaceted reality, characterized by activities appreciated by the users.
Our goal is to create, through the different dimensions of values, a strong
and reliable brand.
TACI GROUP WEBSITE
9.11.2011

3. LOGO DECLINATION

4. TACI GROUP WEBSITE
LOGO DECLINATION
NAME: SMALL SHIFT,
BIG CHANGE.
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HELVETICA NEUE
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M 100
Y 100
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According with the basic idea of “restructuring” and “reposition” the
associations linked to the group we decided to start from the main
ingredient: the name.
The name is what decides the fate of the first meeting between
user an brand; so it’s needful that the ideas, transmitted by it, are
characterized positively.
A small change, such as the elimination of the word “Oil” and,
therefore, the natural negative connotations associated with it, it
might be useful to provide a better picture of the group.
C0
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TACI GROUP WEBSITE
9.11.2011

5. TACI GROUP WEBSITE
LOGO DECLINATION
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TACI GROUP WEBSITE
9.11.2011

6. RESEARCH

7. TACI GROUP WEBSITE
WEB RESEARCH
WEB RECOGNITION
We found the inspiration in the competitors and in those that we felt able to represent in a
especially emotional way the key-concepts of their brand.
TACI GROUP WEBSITE
9.11.2011

8. TACI GROUP WEBSITE
HEADER IMAGE RESEARCH
HEADER IMAGE RESEARCH
To find the key words and the image that express key concept in an emotional and non-trivial way,
we referred to competitors and corporations who, in our opinion, have succeeded in this opera.
TACI GROUP WEBSITE
9.11.2011

9. TACI GROUP WEBSITE
ACTIVITIES IMAGE RESEARCH
ENERGY
MEDIA
EDUCATION
SOCIAL
ACTIVITIES IMAGE RESEARCH
Four different categories for four distinct interest’s areas of the Group. For each one we tried to
find the right name and the image that could best represent its meaning.
TACI GROUP WEBSITE
9.11.2011

10. HEADER

11. TACI GROUP WEBSITE
HEADER
IMAGE: ENERGY AND PASSION
FROM NATURE
THE CLAIM IMPROVES THE
CONCEPT:
The image is what allows us to express in a more immediate way
the essence of the Group.
“More Energies. One Power.
Passion Creates Multicolored Points of View “
The energy of the Group arises from its origins and eagle is the
symbol of them. The Power of a Group that keeps in mind the
matter of respecting nature.
Not only power. Lots of different energies, represented by group’s
activities, allowing you to create one reality faceted and colored by
the passion of people who work for it.
TACI GROUP WEBSITE
9.11.2011

12. TACI GROUP WEBSITE
ALTERNATIVE HEADERS
ALTERNATIVE HEADERS
First case we wanted to highlight the Group’s power and nature harmony; In second case,
we wanted to represent in a symbolic way creativity and passion concepts.
Likeness between the Nature’s energy and the Group’s power; the importance of the
environment remains in the foreground.
Hands that create and from which, through the passion, may arise the energy you need
for any activity.
TACI GROUP WEBSITE
9.11.2011

13. PRIMARY TYPEFACE

14. TACI GROUP WEBSITE
PRIMARY TYPEFACE
PRIMARY TYPEFACE
Helvetica
Quicksand
Helvetica is one of the most popular
typefaces of all time. We decide to use it in
contrast with Quicksand, a modern sansserif typeface smooth and rounded
REGULAR
BOOK
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz 1234567890
/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz 1234567890
/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
BOLD
BOLD
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz 1234567890
/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz 1234567890
/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
TACI GROUP WEBSITE
9.11.2011

15. COLORS

16. TACI GROUP WEBSITE
WEBSITE COLORS
WEBSITE MAIN COLORS
#FFFFFF
#00BFF3
#ABCB4F
#95519E
#FF6418
#E30613
#E30613
#004B1D
#999999
#000000
White is the protagonist of the scene; white to express quiet and simplicity,
white to dress of elegance and transparency, white to create the ideal environment
to communicate credibility and security.
Opposed but in complete harmony there are flashes of color; dynamism and vivacity
which allow to focus on core activities of the group and having them emerge
from the bright background.
TACI GROUP WEBSITE
9.11.2011

17. WEBSITE LAYOUTS

18. TACI GROUP WEBSITE
9.11.2011

19. HOMEPAGE
A mix of simplicity and reliability, a blend of
tranquility and modernity.
We wanted that the Home Page was
minimal and institutional but, at the same
time, that gave the idea to move in a space
far-reaching, designed to put the user at
ease and wrap him with the tranquility
offered by the predominance of the color
white.
The resulting soft environment can
communicate indirectly the Group’s
credibility.
The group’s activities are highlighted by
different colors that are used, in addition
to attribute motion to the Home Page, to
recognize and identify the functional areas
of application.
Moreover, we couldn’t omit the links to the
major social networks; as well as being,
nowadays, the main communication and
content’s sharing channel, they even
represent a strong strategy of brand
awareness.
TACI GROUP WEBSITE
9.11.2011

20. SECOND PAGES:
COMPANY
In keeping with the style of the home page,
this pages also puts the focus on simplicity,
clarity and readability.
Exaustive and intuitive contents are simply
paged and well spaced.
We tried to give importance to contents
that, in our opinion, appear relevant to
better clear each section.
Every secondary page was designed with
creativity and originality in order to bring
out the characteristics and peculiarities of
each activity.
However, through a comparison with your
needs and your desires, we would surely
be able to put more accurately the content
design.
TACI GROUP WEBSITE
9.11.2011

21. PRODUCT AND SERVICES >
TACI OIL
INTERNATIONAL
TACI GROUP WEBSITE
9.11.2011

22. PRODUCT AND SERVICES >
ARMO REFINERY
TACI GROUP WEBSITE
9.11.2011

23. PRODUCT AND SERVICES >
ALBANIAN SCREEN
TACI GROUP WEBSITE
9.11.2011

24. PRODUCT AND SERVICES >
SHKOLLA NOBEL
TACI GROUP WEBSITE
9.11.2011

25. PRODUCT AND SERVICES >
TACI FOUNDATION
TACI GROUP WEBSITE
9.11.2011

26. PRODUCT AND SERVICES >
MILAN JUNIOR
CAMP
TACI GROUP WEBSITE
9.11.2011

27. MANAGEMENT
TACI GROUP WEBSITE
9.11.2011

28. NEWS
TACI GROUP WEBSITE
9.11.2011

29. ENVIRONMENT
TACI GROUP WEBSITE
9.11.2011

30. CAREERS
TACI GROUP WEBSITE
9.11.2011

31. THANK YOU! FALEMINDERIT!
TACI GROUP WEBSITE
9.11.2011