A magento conference worth imagining – and attending

Magento Imagine - A Recap Of The
World’s Most Brilliant eCommerce
Conference.
April 8th – 10th 2013
www.krishtechnolabs.com

About Imagine 2013
 Magento’s third annual global eCommerce conference
 1500 merchants, partners, developers and Magento enthusiasts from
more than 45 countries to network and share their ecommerce
ideas, innovations and best practices around the Magento Platform.
 Themed "The Art of Commerce," Imagine 2013 brings to life how to
engage customers in today's global, Omni channel commerce reality.
2

Location
Las Vegas, Nevada, US
3

Conference Held At
M Resort & Spa, Las Vegas
4

My Colleague at Imagine 2013
Mike Patel (ioVista Inc)
5

Our Hotel Stay
South Point Hotel, Casino & SPA
6

Day 1- Monday 8th April
 Registration
 Magento Ecosystem Success for
Developers and Technology Partner
 Marketplace Opening
 Developers BarCamp & Networking
7

Day 1- Registration
 With regular registration this time
Magento has Introduced POKEN
Networking.
 Poken is a digital business card.
 You can exchange your business
information with other attendee by
simply ―touch‖ your Pokens together.
8

Day 1- Magento Ecosystem Success for Developers and
Technology Partner
In this session, there
was a serious
discussion in between
developers and
technology partners
on quality of
extension and service
provided by them.
9

Day 1- Marketplace Grand Opening & Welcome to
Imagine
10

Day 1- What is Marketplace?
 A platform for Magento solution partner, industry partner and
technology partner to showcase their
company, services, products, skills and strength to
merchants, developers, partners and magento enthusiastic worldwide.
 A Place to generate new business, build partnership and showcase
your brand to eCommerce World.
11

Day 1- Marketplace Gallery
12

13

14

Day 1- Developer BarCamp
Networking ―BarCamp‖ event was for
developers to learn about a myriad of
Magento topics in short, rapid-fire
presentations. Among the most popular
topic ―tracks‖ were ―Developing Magento
Apps using the Mobile SDK,‖ ―Previewing
Extensibility in Magento 2‖ and an ―Open
Forum‖ with Magento Chief Technology
Officer, Matthew Mengerink.
15

Day 1 - Opening Night Networking Event, the traditional
welcoming party.
16

Day 2- General Session - Morning
 It’s 9am on Day 2 of Imagine…time for the kickoff keynote
presentations.
 1,500+ people are packed into an auditorium that is vibrating with
excitement.
 The passion within the Magento Community beats stronger and louder
than ever.
17

In keeping with the conference’s theme, The Art of Commerce, this
year’s Imagine main stage is a work of art…literally.
18

The team assembled an enormous, 21' x 65' 3D facade on which
incredible stuff is projected.
19

The set design was stunning, and very cool!
20

Day 2- General Session
It all started with the amazing music and vocal percussion of Taylor
McFerrin -style Michael Winslow of "Police Academy".
21

Day 2- General Session
Roy Rubin was the day’s first main speaker. He addressed
Magento’s amazing year of growth for both the platform, as well as for
the customers and ecosystem worldwide. He also spoke to the
conference theme — ―The Art of Commerce‖ — and inspired the
audience by conveying to them that they are the artists, and with the
Magento tools available, they have the continued ability to create
something powerful and unique.
22

Day 2- General Session – Morning
John Donahoe (CEO of eBay)
Roy Rubin who was
followed by John
Donahoe, whose keynote
focused on how technology
is ―obliterating‖ the lines
between online and
offline, calling it all
―connected commerce.‖ In
this commerce
revolution, he said, the
individual is at the center
and the consumer is in
charge.
23

Day 2- General Session – Morning
Jeff Jordan & Matthew Mengernik
Jeff Jordan, meanwhile, spoke to existing trends in the ecommerce
market, like the physical retailer disadvantage and show-rooming
2.0, and Matthew Mengerink closed out the morning keynotes with a
discussion on how to push the boundaries of how we think about things
and how the commerce of today no longer marries yesterday’s
principles.
24

Day 2- Breakout Session
A Lot to Learn…
 3 Tracks - Technology
, Strategic Marketing and
Business Solution
 18 Sessions on most crucial
aspects of eCommerce
 Speaker - Industry &
Domain Expert
 Participants –
Merchants, Solution
Partner, Developers, Indust
ry Partner, Technology
Partner
 500 Attendees per session
25

A Lot to Learn…
Before Lunch: Breakout Session
 Technology Track
 Learning To Fly: How Angry Birds Reached the
Heights of Store Performance
 The Importance of Fully Managed Hosting for
Magento Enterprise
 Strategic Marketing Track
 Traffic Jam: Going Beyond Search Engines
 Responsive Design: Where, Why, and How
 Business Solution Track
 Growing Strong: How Start-Ups and SMBs Grow
with magento Enterprise
 Consumerization of Corporate Commerce
26

Day 2- It’s Lunch Time
So much hungry…
27

A Lot to Learn…
After Lunch: Breakout Session
 Technology Track
 Host and Boast: Best Practices for Magento
Hosting
 Happy Together: Creating Successful Magento
ERP Integrations
 The Search Continues: SEO/SEM Trends for 2013
 ―The Conversion Surgeon‖
 Enabling Commerce Everywhere
 Hidden Gems: Using Data Driven Insights to Grow
Revenue
28

We have attended
 Growing Strong: How Start-Ups
and SMBs Grow with magento
Enterprise
 Enabling Commerce Everywhere
 ―The Conversion Surgeon‖
29

Day 2- General Session - Noon
It’s 4:00 pm… Roy Rubin
highlighted how Magento is
leveraging the power
of eBay Inc. to create an
even brighter future and
that moving forward, ―this
will translate into more
benefits for merchants.‖
30

Day 2- General Session – Noon
Jamie Clark, Merchant
Adventures across
Mountains, Desserts
& Retail.
Jamie Clarke told us his
adventures of personal and
of course, presented his
magento site
www.liveoutthere.com .
31

Day 2- General Session – Noon
Jamie Clark, Merchant
Day Two concluded
with a keynote by
Sharon
Meers, Magento’s
Head of Enterprise
Strategy, who took to
the stage to share
Magento’s tremendous
success within the
fashion industry.
She kicked off the segment with a discussion of how Magento
Enterprise Edition has become the platform of choice for many of the
world’s most prestigious brands.
32

Day 2- General Session - Noon
Sharon Meers, Magento’s Head of Enterprise Strategy
And concluded with a live, fashion runway showdown with 14 models
showcasing the latest looks from Magento customers Custo
Barcelona,Erin Fetherston, Missguided, Nanette Lepore, Paul
Smith, Rebecca Minkoff and Zadig & Voltaire.
33

Day 2- Evening Party
A great way to end the conference.
The conference was wrapped up with one of Magento’s legendary after
parties. As usual, despite a cold Las Vegas night, Magento pulled out all
the stops with an evening of great food, dancing and entertainment. A
great way to end the conference.
34

Day 2- Evening Party
A great way to end the conference.
35

Day 3 – General Session - Morning
Jimmy Duvall , product manager, presented the new version of
Magento Enterprise 1.13 , highlighting its great improvement in
performance (65% faster page load):
 Re-indexing has been optimized. Now is incremental and automatic!
 Improved cache system
 Checkout faster refactored
 Improved tax calculations
 350 ... and functionality improvement
The morning agenda focused on the product update, PayPal and other innovation.
36

Day 3 – General Session – Morning
James Barrese, CTO Paypal
James Barrese
announced two new
PayPal extensions –
―order ahead‖ and ―in-
aisle selling‖ – would
immediately be
available on Magento
Connect.
37

Day 3 – General Session – Morning
Steven Levitt, Economist
Closing out the morning session was
―Freakanomics‖ co-author Steven
Levitt, who captivated the audience
with his anecdotes and stories. His
most poignant messages were that
people don’t spend enough time
thinking about ideas, and that we
often overlook even the most obvious
ones. Further, he exclaimed that we
can make up for the low quantity of
ideas by the high quality of ideas.
Even one or two breakthrough ideas
per year from each of us can help
bring about great change, he said.
38

Big Announcement
1. Magento Enterprise 1.13
Page loading has been improved, the re-
indexing process has been improved by 83%
and now 95% of the time you wont need to do
full re-indexing. Overall average
improvement between EE1.12 and EE1.13 is
65% and the conclusion was that ―We can
sleep better with EE1.13!‖.
2. Magento Community Edition
1.8.2
This is on route and will be with us in the next
couple of weeks. A dozen areas have also been
improved in CE but our impression was that
EE is definitely becoming the standard for
serious Magento merchants.
39

Big Announcement
3. Magento 2
This is still in the works and a Beta release
can be expected in Q4 this year. Magento are
working hard to improve the architecture for
developers and solution partners and hopes
to create something that is truly modular with
clear separation of presentation and business
logic.
4. X.commerce Fabric
This has now been decommissioned.
40

Big Announcement
5. New Front End Developer
Certification
A Magento Certified Frontend Developer
accreditation was announced thus meaning
front end developers can now prove their
skill-set in Magento theming to their clients.
6. Magento Connect
Makeup Magento Connect , eliminating
obsolete extensions, introducing a new
system of ratings and reviews (from February
this year), new subcategories for improved
navigation and new home to show the most
relevant, recent releases, staff picks and
customer picks.
41

Day 3 - It’s Lunch Time
So much hungry…
42

Day 3 – General Session - Noon
A noon session started with A little more music
43

Day 3 – General Session – Noon
John Couch - Head of Design/Creative Director, Magento
The theme for this year was
The Art of Commerce. From
the Hall ways to the Market
Place decor, the stage
design, videos and the surprise
fashion show. It was all a work
of art. So who was behind the
artistry? Magneto's Head of
Design/Creative Director –
John Couch with the aid of the
rest of the Magento team, the
The Buzz Lab crew and Mike
Russek from 1028Designs.
44

John Couch - Head of Design/Creative Director, Magento
The whole theme was designed using parts of Magento Logo
45

It’s Team Effort
46

Magento Winner – Most Innovative Site of the Year 2012
Delicious
Karma
BY
47

Jane McGonial, a world-renowned game designer
48

Gaming – Good or Bad ?
49

Gaming – Good or Bad ?
Jane explained how 20
minutes gaming per day can
be helpful to increase
productivity of the person. She
convinced ―Games are not
waste of the time.‖ to magento
audience .
50

Contents - Who is Going to Hawaii?
51

Event Closed with Inspiring Song and Music
52

Some of the people we managed to meet
Client & Partners
 OnTap, UK (Gold Partner)
 IFUEL Interactive, US (Silver Partner)
 DEG, US (Gold Partner)
 Pixafy, US (Gold Partner)
 Guidance, US (Gold Partner)
 Corra Tech, US (Gold Partner)
 AOE Media, Germany (Gold Partner)
 Vince, Australia
 NUIMPACT Corporation, Canada
 Unleaded Software , US (Gold Partner)
Technology & Industry Partner
 Nexsus
 Webshops App
 SLI Systems
 Shop Runner
 Listrack
 iNetU
 PayPal
 YOT PO.
 MAPMYID
53

Our Take on Imagine
 Magento Is The Most Powerful eCommerce Platform With A Strong
Ecosystem.
 Magento Is Our Platform Of Choice For Emerging eCommerce.
 Mobile Commerce & Multi Channel Is Now The Key To Growth In The
eCommerce World.
 For Customers, Only Setting Up The Store Is Not The Key, It Requires
An End-To-End Solution.
 Success Requires Creativity, Continuous Innovation And A Motivated
Team Of Talented Individuals.
54

Thank You.

A magento conference worth imagining – and attending

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