1. WHERECAMP SOCAL 2010
SAN DIEGO STATE UNIVERSITY
ADAMS HUMANITIES HALL, ROOM 2108 (PTOLEMY)
WHERECAMPSOCAL - JUL 17, 2010

2. WHAT IS SIMPLEGEO?
WE PROVIDE KICK-ASS
TOOLS TO INDEX,
INTERPRET, AND CONSUME
DATA CONNECTED TO A
LOCATION.
WHERECAMPSOCAL - JUL 17, 2010

3. LOCATION = PLACE + TIME
SIMPLEGEO LETS YOU
STORE AND RETRIEVE
DATA IN THE CONTEXT
OF THE REAL WORLD;
THAT IS, BASED ON PLACE
AND TIME.
PANGAEA
WHERECAMPSOCAL - JUL 17, 2010

4. HOW IT GOT STARTED
• Spring 2009 - CrashCorp
• iPhone games and AR
• Location infrastructure
• Pivot the company
• Fall 2009 - SimpleGeo
• Headquartered in Boulder, CO
• Launched at Where 2.0
• 1000s of developers hacking
• July 2010
• 20 employees, 2 interns @MG AND @JOESTUMP, AT SXSW IN ’09
• New HQ - San Francisco
WHERECAMPSOCAL - JUL 17, 2010

5. WHAT CAN I BUILD?
• Storage Engine/API
• Spatial/radial queries
• Pushpin queries
• Spotrank Population Density
• Marketplace
• Free data
• Premium data
• Visualization/Analytics
• Coming soon, late 2010 I DREW THIS IN 1ST GRADE
WHERECAMPSOCAL - JUL 17, 2010

6. STORAGE ENGINE + API
• Cassandra-forked NoSQL Database
• Really, really fast
• Highly scalable
• No single point of failure
• REST API
• GeoJSON
• Python, PHP, Ruby, Objective-C,
Java, .NET, Perl clients
• iPhone, Android SDKs (Geofencing)
• JSONP version coming soon
• Layers and records
• Reasonable pricing
WHERECAMPSOCAL - JUL 17, 2010

7. CORE CONCEPTS
• Record
• A GeoJSON object with an ID,
coordinates, and any number of
arbitrary attributes
• Points now, but polygons and
custom features are in the pipeline
• Layer
• A container for Records that can be
public or private
• Store Records in Layers, and query
Layers for Records in a particular
area
WHERECAMPSOCAL - JUL 17, 2010

8. NEARBY QUERIES
“SHOW ME ALL OF THE
NEARBY POINTS CLOSEST
TO THIS POINT”
• Radial queries
• Lat/lon or geohash
• Search by radius
• Pagination
BEST MEXICAN FOOD IN OLD TOWN SD • Search by tags
• Examples: Foursquare, Twitter
WHERECAMPSOCAL - JUL 17, 2010

9. REVERSE GEOCODER
“GIVE ME A LATITUDE
AND LONGITUDE, AND I
WILL RETURN AN
ADDRESS NEARBY
(HOPEFULLY)”
WHERECAMPSOCAL - JUL 17, 2010

10. PUSHPIN QUERIES
“WHICH GEO-POLITICAL
(CENSUS, ZIP,
NEIGHBORHOOD, ETC.)
BOUNDARIES CONTAIN A
PARTICULAR POINT?”
• http://bit.ly/sgpushpin
WHERECAMPSOCAL - JUL 17, 2010

11. SPOTRANK
DATA-INTELLIGENCE
SERVICE FROM SKYHOOK
THAT SHOWS THE
DENSITY OF PEOPLE IN A
GEOGRAPHIC AREA BY
TIME
VIDEO
WHERECAMPSOCAL - JUL 17, 2010

12. MARKETPLACE
DATA IS DELICIOUS
• Free Marketplace
• Data that you can inject and
consume freely
• Right now: business listings,
weather data, Geonames, US Parks &
Recreation, USGS Earthquake, ∞
• Premium Marketplace
• Charge users for access
• Topix
WHERECAMPSOCAL - JUL 17, 2010

13. VISUALIZATION/ANALYTICS
UPCOMING IN LATE 2010
• We're building a business intelligence
and visualization system to help you
understand data
• Like the storage engine and
marketplace, the business
intelligence tools will be simple, easy
to use, and they'll scale up and down
to organizations of any size
• 4 dimensions
WHERECAMPSOCAL - JUL 17, 2010

14. IN THE PIPELINE
• Analytics dashboard
• Full text search in the API
• Support for custom baselines and
polygons
• Support for GeoIP queries
• Forward geocoder
• Data wishlist
• Data importer
• Categorized Marketplace, think
iTunes
• Custom tiles
WHERECAMPSOCAL - JUL 17, 2010

15. QUESTIONS?
WHERE TO FIND US:
• Andrew Mager, Developer Advocate
• @mager
• andrew@simplegeo.com
• Matt Hunter, Business Development
• @mh
• mh@simplegeo.com
• Help Desk: help.simplegeo.com
• Blog: blog.simplegeo.com
• Tweet at us:
• @SimpleGeo, @SimpleGeoAPI
WHERECAMPSOCAL - JUL 17, 2010