1. What makes Snapchat so
successful?

2. It is the
19th most
popular
free app of
all time

3. Over 50 million
Snapchats are
sent daily

4. There are over 26 million
American Snapchat users

5. 77% of college
students use
Snapchat daily

6. Facebook
reportedly
offered to
buy Snapchat
for $3 Billion
in late 2013

7. TechCrunch blog
named Snapchat
the “Fastest Rising
Startup” of 2012

8. So….what are the
characteristics that make
Snapchat so authentic?

9. #1:Snapchat is
personal.

10. It’s more intimate
than a text.

11. “Opening a Snapchat feels like
unwrapping a present. You never
know what you’re going to get.”

12. The drawing tools &
captions help to personalize
your picture.

13. #2:Snapchat is
exclusive.

14. You send
Snapchats to
your phone
contacts.

15. People stop what
they’re doing to
look at a Snapchat.

16. People sometimes wait
to open a Snapchat until
they are alone so they
can appreciate the
picture more fully.

17. #3:Snapchats
are temporary.

18. Snapchat is known as an
ephemeral social media.

19. Because the images
disappear, they make
you pay closer attention.

20. “Snapchat isn’t about capturing the
traditional Kodak moment. It’s about
communicating with the full range of human
emotion—not just what appears to be pretty
or perfect.” –Evan Spiegel, Snapchat CEO

21. Sources
• Boyd, D. (2014, March 21). Why Snapchat is Valuable: It’s All About Attention. In
Linkedin. http://www.linkedin.com/today/post/article/20140321152822-79695780-why-
snapchat-is-valuable-it-s-all-about-attention
• Colao, J. (2014, January 6) The Inside Story of Snapchat: The World’s Hottest App Or A
$3 Billion Disappearing Act? In Forbes.
http://www.forbes.com/sites/jjcolao/2014/01/06/the-inside-story-of-snapchat-the-worlds-
hottest-app-or-a-3-billion-disappearing-act/
• Edwards, J. (2014, May 14). This Char of Historic App Downloads Shows Just How
Huge Snapchat Is Becoming. In Business Insider.
http://www.businessinsider.com/snapchat-app-downloads-statistics-and-data-2014-5
• Gillette, F. (2013, February 7). Snapchat and the Erasable You. In Bloomberg
Businessweek. http://www.businessweek.com/articles/2013-02-07/snapchat-and-the-
erasable-future-of-social-media#p1
• Smith, C. (2014, February 2). 17 Amazing Snapchat Statistics (April 2014). In Expanded
Ramblings. http://expandedramblings.com/index.php/snapchat-statistics/#.U349FfldXEJ
• All images found from Flickr under the Creative Commons License.