Full store design and fit out for Aston MArtin and mcLaren

1. westfield center
2012 / case study stratford

2. INSIDE THE INSIDE TRACK
The Maxim Creative Group has developed an exclusive new store concept, Inside Track, the first store dedicated
to two of the world’s leading motorsport brands, McLaren and Aston Martin Racing, which has opened this month
at Westfield Stratford.
The new 2,000 sq ft retail outlet is the only one of its kind anywhere in the world and will sell a range of exclusive
Aston Martin Racing and McLaren branded merchandise from keyrings and replica teamwear to collectable model
cars and exclusive watches.
The Maxim Creative Group was responsible for the entire store fit-out from start to finish. The team developed the
Inside Track brand identity, created the store design concepts, manufactured all elements of the store at its
Manchester facility and completed the installation and store fit-out.

9. Getting in touch
The Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting
relationship with you; like we have with so many of our current clients.
So please get in touch, give our sales team a call.
Contact.
Sales Team
t. +44 (0)161 678 7776
e. sales@themaximgroup.co.uk
The Maxim Creative Group Ltd
Osborne Mill
Osborne Street
Oldham
United Kingdom
OL9 6QQ
t. +44 (0)161 678 7776
f. +44 (0)161 628 6686
e. sales@themaximgroup.co.uk