General Presentation of Golden Gekko which is one of the leading mobile app solution providers in the world as of December 2011.

2. Table of content
! About Golden Gekko
! Working with us
! Portfolio
! App development
! Appstore distribution
2

3. About Golden Gekko
Who we are and what we do.
3

4. About Us
Cross platform specialists since 2005
Team of 130+ people across 5 countries
+400 apps in the past 12 months
+
+
+
Your business is here…! And Here And also
here…! too…! here.!
4

5. About Us
Pásala bien.
More than 100 brands and agencies have put their trust in us.
5

6. Working with us
6

7. Process
From Concept to Launch
1. Strategy/Concept
2. UE/Design
3. Development
................................................
................................................
................................................
Agree objectives, target Our user experience team Chose technology and
group, strategy, platforms and creates wireframes, user develop the mobile apps/site
concepts with input from our journeys and designs across the agreed platforms
team based on experience of optimised for the targeted in iterations to allow for
500+ apps/sites.
mobile devices
testing throughout the
process.
4. QA/Test
5. Distribution
6. Operations &
................................................
................................................
Analytics
Test the mobile app/site Launch and submit the app to
................................................
across the target devices with the agreed appstores (e.g.
Monitor the performance of
the agreed use cases.
ITunes, Android Market,
the app/site, maintain and
Getjar, Amazon, etc) and
update based on user
promote it.
feedback.
7

8. Overview
"
Project methodology
Agility in everything we do
At Golden Gekko we work very closely with the client, eliminating
misunderstandings and increasing communication.
! We work in very short iterations, usually hours or at the most days, ensuring that we can get rapid
feedback on the applications. If we are heading in the wrong direction it will not be for very long.
! We identify the core product functionality as expected by the client, as early as possible, to enable early
customer road testing. We develop secondary functions once the target users have experienced how
the core functions work in real life.
! We prefer to have a transparent dialog with our customers through the development process discussing
around the actual product instead of specifications solely. This allows us to deliver the right product at
the right time with exceptional quality.
! Development methodology based on 10+ years of research and best practice case studies of major
corporations including Ericsson, ABB and Vodafone at leading software engineering universities
8

9. Touchpoints
Mapping the" 1
customer" Magazines/TV/Fashion shows
Social Networks
Friends & Family
2
touchpoints
8
Reminder to come back
Special offers in your store
TV
Billboards/Outdoor adverts
Magazines
Online (Web or Mobile)
Exclusive opening hours
Identifying the use cases
New collections/products
Youtube
E-mail/SMS Cooupon/voucher
Inspire
Keep
engaging
Adverts
7 3
Wear the products
Post CUSTOMER Online
Browsing products/fashion
Product/Service feedback
Review/Rate products
visit
JOURNEY
Store locator
Finding if/where product available
Share info/photos" Shop online
about products with friends
Community (social media room)
Cashier
Outside
store
In store
6 4
Paying for the products
Window shopping
Signing up for loyalty program
Interact outside of opening hours
Returning products
Coffee shop nearby talking about
Requesting assistance " what to buy
(size, etc)
5
Finding what you want"
(size, color, etc)
Assistance from staff
Free browsing
Trying on the clothes
Example customer touch points for a retailer
9

10. UE/Design
UE/Design Process
Always with the customer/user involved
! Our design process is based on 10+ years of web and
mobile design
High level Designs & Art
! We encourage the process to be as collaborative as concept
definition
possible. You are experts in your business and we need
to learn from that expertise to deliver great results.
! Step 1 is we present our proposed high level concept
based on our understanding of your needs
! Steps 2, 3 and 4 are driven by our collaboration with you Complete Complete
to find the full solution to fulfill your objectives.
Wireframes
designs
! For the best results the end user should give feedback on
the work after each step.
10

11. UE/Design
Driven by Perfection
End to end experience – Identify the key use cases and optimise in iterations
Simplicity – Consumers want apps/sites as easy to use as on desktops.
Capability – Consumers want same level of functionality and content on mobile as on web.
Interface – Needs to be treated differently between smartphones vs tablets, OS platforms,
screen sizes and input (touch screen vs keyboard)
Reliability – Customers expect mobile services to work everywhere all the time - QA
Speed – Performance makes a huge difference for usability
11

12. Development
Mobile Development
In mobile fragmentation is forever,
deal with it.
! Golden Gekko has been handling the challenges of mobile
fragmentation since 2005 with our platform GG Mobile
App Framework originally developed for Java
! Since then the platform landscape has evolved with iOS,
Android, Blackberry, Windows Phone 7, Bada, etc
! Therefore we have continued to enhance GG Mobile App
Framework in order to make our development cost
efficient and our applications as fast and reliable as
possible across a myriad of platforms and technologies.
12

13. Development
We level out platform
capabilities.
Each plaform has it’s own proprietary feature set and capabilities.
For flexibility, speed and reliability we build native apps extended
with our unique library containing 100+ components for leveling
these capabilities out. This means our customers can benefit from
utilising all technical possibilities in a cost efficient way.
13

14. QA/Testing
GG QA Phases
Acceptance
Maintenance
process
Pre testing
Early testing
Mature testing
testing
testing
Jira smoke test Jira smoke test
input
Jira kick-off task
Jira tasks
Jira tasks
Jira tasks
task
task
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases
test cases
test cases
test cases
test cases
QA Manager QA Manager QA Manager QA Manager QA Manager
activity
selects test lead
selects test lead
selects test lead
selects test lead
selects test lead
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
Test lead writes Test lead writes Test lead writes
test cases
test cases
test cases
Test lead presents Test lead presents
project to QA
project to QA
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
output
Test cases
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases
test cases
test cases
test cases
test cases
Test lead presents Test lead presents
project to QA
project to QA
14

15. Distribution
Distribution
We distribute apps on global
app stores.
! Golden Gekko collaborates with appstores,
operators and handset manufacturers including
! Apple iTunes in Europe with pre-submission
feedback and marketing support
! Google Android Market with ongoing developer
support and marketing support
! RIM / Blackberry with ongoing developer
support and marketing support
! Vodafone, Telefonica, Orange and T-Mobile for
free appstore distribution and marketing support
of Android and Symbian apps
! LG, Samsung and Sony-Ericsson for embedded
apps programs and appstores for Android
! Getjar, Mobango and Mobile9 for appstore
distribution
! We have over 4 years experience of successul
appstore partnerships and distribution.
15

16. Operations
Operations &
Maintenance
We provide operations & maintenance for
business critical platforms worldwide.
! Hosting - High performance
! 24/7 Monitoring and on-call staff with high availability SLAs available
! Redundant solutions across multiple locations
! Cloud hosting with Amazon, Google and Rackspace
! Unlimited storage and capacity
! Maintenance – Proactive and rapid updates
! Ongoing checking of performance, security, features and logs
! Proactive testing and fixing of new platform OS releases
! Monitoring of reviews/ratings to react quickly to issues
! Analytics
! See details on next page
16

17. Analytics
Analytics
! Understanding performance of the app/site (downloads, active users, time spent, etc) is key to
understand progress against the agreed objectives and to improve the service.
! Golden Gekko offers a number of different options for reporting including Google Analytics, Flurry,
Bango as well as proprietary reporting tools used by the client or raw logging from the app of agreed
activities.
! Direct access to the online tools for live tracking which normally includes
! Downloads and usage by demography (country, operator, device, etc)
! Usage by feature/function within the app
! Trends in time and behaviour
! and more...
17

18. Portfolio
An extract of our projects.
18

19. Portfolio
National Guard
Drop Defender! the new 3D
AR game by the US Army
National Guard
! Augmented Reality is the concept
of superimposing virtual content
(such as rich 3D graphics) on top
of a view of the real world as seen
through your phone's camera.
! Fly your helicopter through an
immersive 3D environment as you
take the lead on an exciting rescue
missions.
! Just download the AR marker and
play!
19

20. Portfolio
VW Passat Mobile Web
20

21. Portfolio
O2 Priority
Moments
Priority Moments is a clever
new mobile service just for
O2 customers.
! It brings you great nearby offers and
experiences exclusive to O2, with a
handful picked from the best already
in the market - from some of the
UK’s most well-loved brands.
! Launched in July 2011.
21

22. Portfolio
O2 Priority Moments"
Commercial
22

23. Portfolio
O2 Priority Moments
Top Vouchers
1,3 M
No. 39 in App Downloads
! Domino’s Pizza
Store
! O2 Retail
! Pizza Hut
! Holiday Inn
! Toni and Guy
4 star rating
200 K
redemptions
23

24. Portfolio
BAA Heathrow"
Airport Guide
Everything you need
for an easy journey
to and through
Heathrow.
! Live flight tracking.
! Notifications of flight
status updates.
! Interactive terminal
maps.
! Travel planning tools,
security guide.
! Shop and restaurant
listings and more.
24

25. Portfolio
Toyota Yaris
See the new Toyota Yaris in
all its glory.
! View photos of the new Yaris.
! View video on the Yaris in action.
! Play Yaris game.
! Share on Facebook.
! Read all the stats you’d want to
know.
25

26. Portfolio
My Dog
Social mobile platform for
dog lovers.
! My Network: meet, connect, socialise, and share
with dog lovers
! Share photos with other dog lovers
! Out & About: dog friendly pubs, beaches, cafes,
hotels and other venues where your dog is
welcome too; travel tips and advice on tracking
and finding your lost dog
! Directory: find dog care professionals near you
from over 25,000 names in 20 categories
! Profile: calendar sync your dog care essentials,
all your dog’s vital stats in one place
! Dog Care/Dr Dog: tips and suggestions on food,
health care and dog training
! Advisor: Advice on choosing the right dog breed
! Advice on tracking and finding your lost dog
! Read tips on how to travel with your dog
26

27. Portfolio
European Directories
Yellow Pages in 8 countries.
27

28. Portfolio
Mercedes GP
Petronas
F1 Mobile App.
! Client: Mercedes GP Petronas Team
! Launched 2011
! Challenge
! To showcase the F1 team´s racing
capabilities and Heros initially on HP
WebOS and later on Android, iPhone
and BB. The application includes
racing images and videos as well as a
community forum for team fans
! Budget
! 55.000 euro for HP WebOS
! Result
! Live campaign
28

29. Portfolio
F1 Live
Timings
Live Statistics from
Formula 1.
! Client: FOM (F1)
! Developed and launched in 2009
! Challenge
! Integrate directly with the F1 live timing
server which provides live stats for TV and
web from the F1 races around the world. The
app had to sync the data by the second
exactly with how it is displayed on the web
but optimized for a smaller screen.
! Budget
! 80.000 euro over 4 months
! Result
! Over 300.000 downloads in 2009.
29

30. Portfolio
Vodafone
McLaren
Mercedes F1
“Build brand awareness and
reach min 0.5m customers.”
! Exclusive news and behind the scene interviews
with Lewis Hamilton, Heikki Kovalainen, the pit
crew and lots more.
! Daily team news, Formula 1 news, real time race
information, results, championship standings and
new videos added throughout the season.
Delivered for Java and Widget.
! Distributed via SMS, Web, Appstores and
Bluetooth.
! Application launched in 10 territories.
! Budget: 60.000 euro over 5 months
! Result: Over 600.000 successful downloads.
30

31. Mango MNG "
Portfolio
for iPad & iPhone
Look, Style, Shop.
! 300.000+ iPhone downloads first three
months
! For Mango and in collaboration with Vasava.
! Features
! Updates on collection and new releases
! Peek previews on new arrivals
! Browse the Mango collections
! Mix & Match - Dress up a doll or yourself
by taking a picture of you then drag & drop
clothes onto your body.
! You can rotate and resize the clothes
! Share your image via email
! Add items to wish list to save favorites
! Exclusive discounts and promotions
! Add items to shopping basket and buy
! Store locator
! Social sharing on Facebook or via email
!
31

32. Mango MNG "
Portfolio
for HP PalmPad
32

33. Mango H.E."
Portfolio
for iPad & iPhone
Look, Style, Shop.
! After the success of the Mango
MNG application, Vasava assigned
Golden Gekko to develop an
iPhone application also for the
male collection H.E.
! Mango´s HE app was launched on
28th of June 2010
! Features
! News on collection and brand
! Early peek on novelties
! Exclusive discounts and
promotions"
via mobile coupons
! Whish list to save favorite
! Share on Facebook or via email
! Store locator
33

34. Portfolio
Malibu Island
Bowling
Mobile game to promote
Malibu’s Coconut and Melon.
! Game launched and available in the USA and
Canadian AppStore with over 8M downloads
! 80% of users played multiplayer with a friend
promoting the game further
! Features:
! Malibu branded bowling game
! User bowls against Malibu bottles
! Modes for one and two players
! Selection of the ball (coconut or melon)
! Selection of game background (one of five)
34

35. Portfolio
Bacardi
35

36. Portfolio
Johnny Walker
36

37. Portfolio
Despicable Me
Zap A Minion promoting the
movie Despiclable Me
! Features:
! Story oitline
! Trailer
! Game based on the story of the movie
! Scenery related to the movie and
recognizable from other channels
! Characters included in the game
37

38. Portfolio
Despicable Me
iPad version.
38

39. Portfolio
Bunnybeat
For HOP, the movie.
! For Eastern Universal Pictures Golden
Gekko developed the movie HOP, telling
the story of the teenage son of the Easter
Bunny who leaves home for Hollywood to
pursue his dream of becoming a drummer.
39

40. Portfolio
Photobox
Europe’s No.1 online photo
service going mobile
! Upload of photos from device to online Photobox
account
! Add photos to albums and import photos from
online Albums
! Share photos
! Rich display of photos and slide show features.
40

41. Tino Mobile App Builder
Build apps yourself. In a day or two.
41

42. Made with
Create your
own mobile
cookbook
Do it with Tino in just one day.
! Package content
! Design
! Build
! Launch and market in just a few days for most
major platforms
42

43. App Development
Our Approach.
43

44. App Development
In mobile fragmentation is forever,
deal with it.
! Golden Gekko has been handling the challenges of mobile
fragmentation since our start in 2005. Java was the
dominant platform standard for mobile app development.
At the time mobile app development had already become
complex due to a myriad of device manufacturers and
platforms so we developed the GG Mobile App
Framework allowing us to support up to 95% of all
smartphones and feature phones globally.
! Since then the platform landscape has evolved with iOS,
Android, Blackberry, Windows Phone 7, Meego, Bada and
WAC being large players creating great opportunities for
developers, but also even more fragmentation challenges.
! The following slides shows a technical overview giving a
high level explanation how Golden Gekko’s App
Framework handles the fragmentation today in order to
make our development cost efficient and our applications
as fast and reliable as possible.
44

45. GG Tech
We level out platform
capabilities.
Each plaform has it’s own proprietary feature set and capabilities.
For flexibility, speed and reliability we build native apps extended
with our unique library containing 100+ components for leveling
these capabilities out. This means our customers can benefit from
utilising all technical possibilities in a cost efficient way.
45

46. Our Design Process
Explanation.
! We encourage the process to be as collaborative as
possible .- You are experts in your business and we need
to learn from that expertise to incorporate
High level Designs & Art
concept
definition
! Step 1 is we present our proposed high level concept.
! Steps 2, 3 and 4 are driven by our collaboration with you
to find the full solution to fulfill your objectives.
Complete Complete
Wireframes
designs
46

47. GG Tech
GG QA Phases
Acceptance
Maintenance
process
Pre testing
Early testing
Mature testing
testing
testing
Jira smoke test Jira smoke test
input
Jira kick-off task
Jira tasks
Jira tasks
Jira tasks
task
task
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases
test cases
test cases
test cases
test cases
QA Manager QA Manager QA Manager QA Manager QA Manager
activity
selects test lead
selects test lead
selects test lead
selects test lead
selects test lead
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
Test lead writes Test lead writes Test lead writes
test cases
test cases
test cases
Test lead presents Test lead presents
project to QA
project to QA
QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off
output
Test cases
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
meeting with TPO
Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes
test cases
test cases
test cases
test cases
test cases
Test lead presents Test lead presents
project to QA
project to QA
47

48. App Store Distribution
Introduction."
48

49. Distribution
Introduction
Insights about app distribution.
! Generally the most efficient way of generating traffic to a mobile campaign is by exposing the campaign
through the mobile channel from the beginning. Click-through-rates from mobile banner advertising for
normal marketing campaigns is about 1-5% on mobile but for free applications such as the ones offered by
Golden Gekko click-through-rates have been 15-20% and in some cases above 50%. The click-through
rates are also in the same magnitude when using SMS to promote new services but the cost is higher and
the risk of being accused of spamming is also greater.
! Another alternative is to tag along on existing communication channels and campaigns using TV, Web and
Magazines but conversion ratios are usually low and the ad-space could potentially be used even more
efficiently for other types of campaigns.
! Finally the most impressive results seen to date have been based on a combination of PR and appstore/
community distribution. Most news channels still consider mobile marketing and applications exciting and
are happy to write about it as long as the service is useful to the consumers.
49

50. Distribution
Our Offering
We distribute apps on global
app stores.
! Golden Gekko (GG) distributes, seeds and promote
the client’s mobile application/s across various
online application stores and application directories
targeting the countries as agreed by the parties.
Additionally, the application distribution channels
will be monitored, managed and results will be
reported to the client throughout the campaign.
! Golden Gekko manages the content, reviews,
ratings, etc across the application stores and
application directories. Copy and design is
optimized on an ongoing basis by GG.
50

51. Distribution
The Main App Stores
Golden Gekko is a trusted partner
of the top 50 global app stores.
The list of app stores below shows some of the app stores we’re frequently using for global distribution. "
Similar to the global ad networks we consider the complete list of distribution sources including local app stores
to be confidential.
! Apple App Store - Mobile9 - http://www.mobile9.com
! Google Android Market - https://market.android.com/apps/
! Getjar - http://www.getjar.com
! Mobango - http;//mobango.com
! Nokia Ovi - http://www.ovi.com
! Blackberry App World - www.blackberry.com/appworld
! Vodafone - https://widget.vodafone.com/dev/
! Mobilerated - http://www.mobilerated.com
! Appia - http://www.appia.com/
! Mobiles24.com - http://mobiles24.com
51

52. Distribution
Key Deliverables
Planning
Design
Implementation
................................................
................................................
................................................
Planning the campaign Designing the appstore Uploading the app or links to
including analyzing app information pages including the app for each of the app
stores to be included, activation instructions, user stores and directories
potential download figures profiles, copy and graphics including copy, graphics,
per country, most cost together with the client and specifying devices for each
efficient paid for downloads get sign-off.
version of the application and
and providing a
setting up reporting. Create
recommendation
initial reviews and ratings to
position the app.
Paid Distribution
Evaluation
Reporting
................................................
................................................
................................................
Set up the paid for targeted Evaluate number of Monthly reporting of number
campaigns (PPD) for Getjar downloads by country, of downloads per region per
and Mobango to boost device, source and evaluate distribution channel.
downloads (Optional).
the conversation rates for
each layer of the campaign.
Golden Gekko will provide
recommendations on an
ongoing basis on how to
improve campaign
performance if required.
52

53. Costs and Timings
Distribution
Description
Included
Start
End
Cost
Main Timings
Project Period: From GG starts Planning til we stop service upon End date.
Yes
1/1 2012
1/3 2012
Distribution Period: Means period GG is actively promoting the app/s.
Yes
1/1 2012
1/3 2012
Region
E.g. Europe, USA
Yes
?.000 €
Planning
Planning the campaign including analyzing app stores to be included.
Yes
?.000 €
Estimate potential download figures per country, most cost efficient paid for Yes
?.000 €
downloads and providing recommendation.
Design
Designing the appstore information pages including activation instructions, user Yes
?.000 €
profiles, copy and graphics together with the client and get sign-off.
Implementation
Uploading the app or links to the app for each of the app stores and directories Yes
?.000 €
including copy, graphics, specifying devices for each version of the application and
setting up reporting. Boost reviews and ratings to position the app.
Paid Distribution
Set up paid for targeted campaigns (PPD) for Getjar and Mobango to boost downloads
Yes
?.000 €
Evaluation
Evaluate number of downloads by country, device, source and evaluate the Yes
?.000 €
conversation rates for each layer of the campaign.
Reporting
Monthly reporting of number of downloads per region per distribution channel.
Yes
?.000 €
Recommendations on an ongoing basis on how to improve campaign performance.
Yes
?.000 €
Guarantee Volume
Volume
Discount
Discount of Base Cost if the No. of downloads is not reached within Dist. Period.
?.000
25%
?.000 €
Success Volume
Volume
Bonus
Bonus fee on top of Base Cost if the No. of downloads is reached within Dist. Period.
?.000
15%
?.000 €
COST PER DOWNLOAD:
0,4 €
BASE COST:
?.000 €
TOTAL :
?.000 €
53

54. Distribution
Business Approval
Terms & Conditions
! If there are major changes versus the agreed scope the budget may also need to be changed.
! If the time plan changes due to delays by the client and/or partners or changes in scope, Golden Gekko reserves the right to charge for extra time
in proportion to the total cost of the project and the delay. GG will alert the client in case of risk of a delay and notify the client in advance of any
change in cost. All changes will be outlined in a Change Order and agreed by both parties in writing.
! 50% of the Base Cost will be invoiced upon Project Start.
! 50% of the Base Cost will be invoiced when Guarantee Volume is reached.
! Bonus Fee will be invoiced when Bonus Volume is reached.
! All quoted costs are excluding VAT.
! Invoices are to be paid within 30 days upon date of invoice.
! Each party can terminate this agreement with 1 months notice period.
Approved By
Signature
Title
Company
Location
Date
Customer’s Representative
Nisse
Lisa
54

55. email
mobile