5. El modelo de negocio de una agencia de publicidad tradicional no ha evolucionado en mas de cien años. Esto significa que, en mas de un siglo, las cosas se han hecho de la misma forma…
6. Parecería que los anunciantes son rehenes de la industria de la publicidad y medios Alto Rehenes Leales Probabilidad de recompra Naufragos Mercenarios Bajo Probabilidad de recomendación Bajo Alto Y es claro que las agencias sobre estiman su impacto en los resultados del Cliente
7. “Nosotros sabiamos que no iba a funcionar, pero el cliente se empeño en hacerlo. Así que lo pautamos. Mira, ¿que se puede hacer?, a final de cuentas nos pagan por complacerlos, ¿no?” -El Director de Servicio de Clientes comentando sobre las modificaciones a una famosa y millonaria campaña nacional. ¿Las Agencias se ofrecen al mejor postor? ¿ En verdad cuidan los intereses de sus Clientes?
43. Post-BuyTenemos 4 áreas de servicio al cliente, cada una especializada en una rama de la publicidad pero que actuamos “Sin Costuras” (Seamless) y de forma integral al momento de hacer planteamientos estratégicos e Implementarlos.
46. De manera proactiva se enlaza con otras áreas del negocio del cliente para asegurar que cada iniciativa pueda ser aplicada en todos los puntos de contacto de su marca.
47.
48. Código Magnus: Evitamos los nubarronescreativos Desde el brief nos involucramos en la filosofía gerencial de nuestros clientes y su modelo de negocio. Antes de hablar de ideas hablamos de estrategia y números. Buscamos alinear nuestro trabajo a los distintos “lenguajes” que se hablan en todas las áreas corporativas involucradas en la aprobación de presupuestos.
I will always offer objective solutions, that are not based on the commissions I receive, personal preferences or the latest fad
I will always offer objective solutions, that are not based on the commissions I receive, personal preferences or the latest fad
I will always offer objective solutions, that are not based on the commissions I receive, personal preferences or the latest fad
I will always offer objective solutions, that are not based on the commissions I receive, personal preferences or the latest fad
I will always be expert in what I talk about – or bring an expert to the table. I will not pretend to know everything about a medium or technology that I barely know.
I will offer you practical and implementable ideas of which I am truly convinced that they will help you achieve your targets.
I will monitor what is going on, and have the courage to say stop, or change course if I see things are not progressing as planned – whether we are in the planning stages, or already mid-campaign.
I am willing to accept financial consequences for my work – positive and negative, if they are structured fairly and equally.
I will always base my planning, choices and decisions on objective criteria, not my personal preferences, my child’s behavior or my bosses home-address.
I will take a long term view of the needs of my customer and my business, not just next quarter or my own career objectives.
I understand that you have processes and deadlines too, and will not make unrealistic requests, change planning substantially at the latest moment, nor drop a major request or surprise on you on Friday afternoon.
I will provide you with a clear decision making process – who is responsible for which step in the chain, and how and when you can interact with them.
I will provide you with a clear decision making process – who is responsible for which step in the chain, and how and when you can interact with them.
I will provide you with a clear decision making process – who is responsible for which step in the chain, and how and when you can interact with them.