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Finding Your Value in Mobile
- 1. March 3, 2015 Finding Your Value in Mobile Brett Sandusky, Product Director
- 2. Why mobile? “88% of consumer mobile time is spent in apps” - Comscore Source: Interactive Advertising Bureau (IAB)
- 3. Why mobile? iOS Apps Generated More Revenue Than Hollywood Movies Last Year Source: readwrite.com
- 5. Mag+ is a platform • InDesign-based creation tool • Production Tool for issue set up • Reviewer for preview on device • Web-based Publish tool • iOS and Android output Source: inewsdesign.com
- 6. Mag+ is robust • Create • Distribute • Engage • Monitor • Monetize Source: magplus.com
- 7. Mag+ is diverse • Magazines • Annual & financial reports • Sales materials • Marketing • Branded content • Guides & brochures • Catalogs & ecommerce • Internal communications • Universities • Agencies • Museums • Education • Sports • Entertainment Sources: magplus.com, inewsdesign.com
- 8. Mag+ is flexible • White-label apps for simplicity • SDK for custom app builds • Mag+ Studios for end-to-end solution Sources: magplus.com, appleinsider.com
- 9. Mag+ is dynamic • Founded in 2009 • Launched in 2010 along with iPad • 60 people in NYC and Stockholm • Over 4,400 apps created with Mag+ • 1,900+ brands using Mag+ in over 80 countries • 23.01 million app downloads to date Sources: Liang Wang, wikipedia.org
- 10. Mag+ is powerful • Third party analytics tools built in • Subscription API • User segmentation & sign in • eCommerce enablement • Push • Public or private distribution Source: magplus.com
- 11. How Does Mag+ Deliver Value?
- 12. Expand Your Reach • More distribution channels • More impressions • Higher market share Source: flurry.com
- 13. Boost User Engagement • Consumption on handheld devices • Interactive content & rich media • Networked apps part of larger ecosystem • Not mobile ads; real content products Source: businessinsider.com
- 14. Increase Your ROI • Significant reduction in development cost • Rapid & efficient • Scalable from day one
- 15. Pricing Information available at magplus.com/pricing
- 16. Thank you!
Notes de l'éditeur
- Introduce Self - Gregg Hano, CEO of the software development company Mag+ In 2009, I was publisher of several magazines including PS & PP. We began hearing about the coming of tablets and our edit and business teams got together and began thinking about to best present our content - both ad and edit - on this new device. What Mag+ does is license software for content owners of all types to efficiently create and distribute content apps for mobile devices OVERVIEW
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?
- READ HEADLINE I could show you ten charts from Gartner to illustrate this but you don’t need me to - you already know this; everybody in this room has a phone or tablet with them right now If your brand has a Facebook page, Twitter account, you’re a publisher. Brands think about content now - that did not exist 20 years ago And content is both produced and curated - users don’t know or care about the difference as long as it is quality Social is a form, blogs are a form. Mobile is a medium: different behavior, different economics, different physical demands by device Your audience has their mobile device within reach 24/7! What other platform in history has given you that kind of access?