1. Congratulations,
You’re a Publisher!
Secrets To Finding—and Keeping!
—Customers with Content Apps
MASTERCLASS • NEW YORK • JANUARY 22, 2014!

2. What’s Mag+?
An
end-­‐to-­‐end
solu,on
for
crea,ng
and
distribu,ng
content
for
apps
on
touchscreen
mobile
devices.

3. What’s Mag+?
Founded
in
2009,
launched
with
the
iPad
in
2010;
now
nearly
2,000
apps
created
across
mul,ple
categories.

4. What’s Mag+?
Support
iPad,
iPhone,
Android
tablet
and
phone,
as
well
as
Kindle
Fire.

5. What’s Mag+?
Design
your
own
content
using
InDesign
or
use
our
Studios
service.
Deliver
embedded
HTML,
send
in-­‐app
messages,
live
news,
and
push
no,fica,ons.

6. What’s Mag+?
Add
sign-­‐in
capabili,es
to
gate
content,
or
even
segment
content
based
on
behavior
or
loca,on.

7. What’s Mag+?
Built-­‐in
analy,cs
to
measure
audience
behavior
and
usage
and
marke,ng
tools
to
reach
new
audiences.

8. Content matters
Because
61%
of
consumers
say
they
feel
beNer
about
a
company
that
delivers
custom
content,
they
are
also
more
likely
to
buy
from
that
company.
(Custom
Content
Council)
90%
of
consumers
find
custom
content
useful
and
78%
believe
that
organiza,ons
providing
custom
content
are
interested
in
building
good
rela,onships
with
them.
(TMG
Custom
Media)
The
average
cost
to
generate
a
lead
through
inbound
marke,ng
($143)
is
about
half
the
average
for
outbound
marke,ng
($373).
(G+)

9. Mobile is where your users live
91%
of
adults
have
their
mobile
phone
within
arms
reach
24/7.
*Nielsen
2013
Adults
spend
more
3me
on
mobile
media
than
they
do
on
newspapers
and
magazines
combined.
*Nielsen
2013
57%
of
people
say
that
the
tablet
is
their
favorite
place
to
consume
content.
*Mequoda
Tablet
Study
2013

10. Apps are what they use

11. Apps are what they use
Customers
are
downloading
more
than
800
apps
per
second
at
a
rate
of
over
two
billion
apps
per
month
in
the
App
Store.*
As
of
February
2013,
there
are
224
million
app
users
in
the
U.S.
compared
to
221
million
laptop
and
desktop
users.**

12. Go from push to pull
I
have
to
seek
out
your
web
site
or
print
product.
Once
the
app
is
on
my
device,
you’re
embedded.
It’s
like
having
a
walkie-­‐talkie
with
the
user.
You
just
have
to
speak
into
it!

13. Mobile relationship management
Use
all
your
messaging
channels!
• Subscrip,ons
(auto
delivery)
• Push
(real-­‐,me)
• In-­‐app
messages
(get
them
when
they
open)
• Newsfeeds
(up-­‐to-­‐date
content)
• Web
portals
(engagement)

14. Mobile relationship management
• 30%
click-­‐through
rates
on
newsfeeds
• 50%
increase
in
consumer
engagement
• 2000%
increase
on
ARPU

15. For example
United
knows
when
I’ve
read
the
SeaNle
issue.
The
app
then
sends
me
a
newsfeed
item
on
discounts
on
flights
to
SeaNle.
Then
when
I’m
in
SeaNle,
it
sends
me
a
push
no,fica,on
for
discounts
from
adver,sers
from
that
issue.

16. So, I lied …
Don’t
just
think
about
being
a
publisher.
Think
about
being
a
communicator.
Be
relevant.
Be
,mely.
Make
the
conversa,on
two-­‐way.
Establish
a
rela,onship
with
your
user
and
it
will
pay
off.