With imagination and intelligent investment, mobile publishing has a bright future as both traditional periodicals and new content brands reinvent publishing. At Publishing & Media Expo 2014 in London, Mag+ EVP discussed how to build apps that enhance your brand and grow your revenue.
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Success In Digital Publishing
1. Success In Digital Publishing
How To Build Apps That Enhance Your Brand
And Grow Your Revenue.
Staffan Ekholm
EVP and Co-founder Mag+
February 25, 2014 · London
torsdag 6 mars 14
44. 1. Growing market
2. Apps add something unique
3. You know how to curate and
package content to niche audiences
torsdag 6 mars 14
45. 1. Growing market
2. Apps add something unique
3. You know how to curate and
package content to niche audiences
4. Easy-to-use tools
torsdag 6 mars 14
51. Flexible easy-to-use tools...
...are democratizing creativity, production,
distribution and monetization
...lets you experiment at a low cost
torsdag 6 mars 14
52. 1. Growing market
2. Apps add something unique
3. You know how to curate and
package content to niche audiences
4. Easy-to-use tools
torsdag 6 mars 14
53. 1. Growing market
2. Apps add something unique
3. You know how to curate and
package content to niche audiences
4. Easy-to-use tools
torsdag 6 mars 14
68. Re-think product values
How strong are my customer relationships?
Why does my
audience love my
current products?
Which are my
key assets?
What other assets
do I have?
torsdag 6 mars 14
Question price,
frequency, size
What do
consumers
expect?
How does that
translate to the
App world?
69. Re-think product values
How strong are my customer relationships?
Why does my
audience love my
current products?
Which are my
key assets?
Question price,
frequency, size
What do
consumers
expect?
Aling yourself with users’ expectations
What other assets
do I have?
torsdag 6 mars 14
How does that
translate to the
App world?
75. Go from push to pull
Subscriptions (auto-delivery)
Push (real-time)
In-app messages (get them when they open)
Newsfeeds (up-to-date content)
Web portals (engagement)
Encourage good iTunes Ratings
torsdag 6 mars 14
77. Create a genuine
connection with your user
Once the app is on the device
– you’re embedded
It’s like having a walkie-talkie
with the user
You just have to speak into it
Track behavior and adopt
torsdag 6 mars 14
81. Adopt to user behavior
•
•
•
torsdag 6 mars 14
table Cost per Customer
What’s your accep
and Download? £3? £0.5?
get
pp Store Optimization bud
What’s your A
for 2014?
Use best practices
88. Don’ts
➡ Don’t think this is a another version of print
➡ Don’t use only what you have for print
torsdag 6 mars 14
89. Don’ts
➡ Don’t think this is a another version of print
➡ Don’t use only what you have for print
➡ Don’t let streamlined workflow be your
primary goal (produce once, publish many)
(although tools lets you be cost efficient)
torsdag 6 mars 14
90. Don’ts
➡ Don’t think this is a another version of print
➡ Don’t use only what you have for print
➡ Don’t let streamlined workflow be your
primary goal (produce once, publish many)
(although tools lets you be cost efficient)
➡ Don’t judge success based on early
downloads
torsdag 6 mars 14
93. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
torsdag 6 mars 14
94. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
torsdag 6 mars 14
95. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
torsdag 6 mars 14
96. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
➡ Think about this as a new channel,
for revenue growth
torsdag 6 mars 14
97. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
➡ Think about this as a new channel,
for revenue growth
➡ Keep it simple and clear – No bells
and whistles just because you can
torsdag 6 mars 14
98. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
➡ Think about this as a new channel,
for revenue growth
➡ Keep it simple and clear – No bells
and whistles just because you can
➡ Question everything: price,
frequency, size
torsdag 6 mars 14
99. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
➡ Think about this as a new channel,
for revenue growth
➡ Keep it simple and clear – No bells
and whistles just because you can
➡ Question everything: price,
frequency, size
➡ Measure, analyze, adopt
torsdag 6 mars 14
100. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
➡ Think about this as a new channel,
for revenue growth
➡ Keep it simple and clear – No bells
and whistles just because you can
➡ Question everything: price,
frequency, size
➡ Measure, analyze, adopt
➡ Go all in!
torsdag 6 mars 14
101. Do’s
➡ Remember what you do well:
delivering curated content to focused
audiences
➡ Understand users’ expecations in
the App context
➡ Break free! Product, Revenue, Price
and packaging
It begins with an attractive Product
➡ Think about this as a new channel,
for revenue growth
➡ Keep it simple and clear – No bells
and whistles just because you can
➡ Question everything: price,
frequency, size
➡ Measure, analyze, adopt
➡ Go all in!
torsdag 6 mars 14