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Consumer behaviour
1.
Student Name: M.Haraghi
2.
3.
4.
Source
Credibility Attractiveness 5/30/2012 successful TV advertising 4
5.
Using celebrity or
stars.
6.
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11.
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Message appeal
Fear 5/30/2012 successful TV advertising 19
Notes de l'éditeur
Expert source is usually used in advertising some product like: toothpaste,