The document discusses business development in the healthcare industry. It notes that while healthcare is a profitable business, it faces challenges like rising costs, overworked employees, and issues with reducing errors and maintaining electronic records. However, focusing on a patient-centric system that provides maximum benefit at minimum cost can help healthcare grow as an industry while also building patient trust. A value-based healthcare system that is not solely profit-driven will empower organizations and increase both efficiency and market share. Key to transforming this model is having ethical, value-based medical practice supported by healthcare employers who stop pressuring employees with profit-focused incentives that could lead to unethical practices.

1. Business Development in Healthcare
By.Dr.Mahboob ali khan
Aprofitable business is what healthcare industry is known to be all
about. However it has its own struggles of rising costs, overworked
employees and clinicians. Incremental issues such as reducing errors,
enforcing practical guidelines and maintaining electronic records.
However what the consumer i.e. the patient is looking for is maximum
benefit with minimum cost. Thus, focusing on a patient centric system
from a volumetric and a profit parameter will not only help healthcare
grow as an industry but also build faith in the enterprise. It is very
important to restructure and organize the way the healthcare is
perceived and delivered in the present scenario as a profit driven
enterprise will make an individual or a consumer retract from your
doorsteps whereas a value based system will empower an organization.
Thus it increases the efficiency and at the same time the growths in
market share. The primary game changer in converting this model is
primarily a Clinician as the value based, ethical medical practice is
provided by them however it has to be supported by healthcare
employers as they need to stop pressuring the employees with targets
and profitability based incentives which will ultimately over time result
in unethical practices leeching in.
Why is healthcare risk management needed? Risk management in
healthcare refers to developing and implementing strategies to prevent
or alleviate loss with reference to both capital and patients lives. Risk
management is potentially more important in healthcare than in any
other industry as it could mean the difference between the life and
death, making the risks noticeably higher.

2. New strategies for Healthcare
In any business a single strategy doesn’t work. Its a multitude
of factors encompassing innovations with the changing times
to building a good repute so that a customer even after years of
service feels welcome rather than abandoned after a treatment.
It is also very important as a business strategist to not
compromise on quality by focusing on quantity. Leaders with
great knowledge and insights should be part of the talent team
and should be from different fields of healthcare so that a
representative voice and changes can be brought about.
• Patient Centric
• Innovation
• Strong Database
• Quality maintenance
• Strong, Intuitive and Empathic Leaders(Emotional
Intelligence)
• Integrated/Multidisciplinary Care