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RankBrain - letsdigial mahesh gangurde digital marketing

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RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries. for more details visit : http://www.letsdigitalwithmahesh.wordpress.com

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RankBrain - letsdigial mahesh gangurde digital marketing

  1. 1. “PageRank” algorithm is dead? Google’s using a machine learning technology called RankBrain to help deliver its search results.
  2. 2. RankBrain Is The New Way Google Ranks Search Results? No. RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
  3. 3. RankBrain Is The New Way Google Ranks Search Results? No. RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.
  4. 4. What Is RankBrain? RankBrain is Google’s name for a machine- learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed by Google.
  5. 5. What Is Machine Learning? Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming. in simple terms how machines — computers — learn to teach themselves to recognize objects, text, spoken words and more
  6. 6. What Is Artificial Intelligence (AI)? True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections. True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.
  7. 7. How’s AI different from machine learning? In terms of RankBrain, it seems to us they’re fairly synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.
  8. 8. What’s The Name Of Google’s Search Algorithm? It’s called Hummingbird, as we reported in the past. For years, the overall algorithm didn’t have a formal name. But in the middle of 2013, Google overhauled that algorithm and gave it a name, Hummingbird. It’s the name of the new search algorithm that Google is using, one that Google says should return better results.
  9. 9. What’s a “search algorithm?” That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
  10. 10. So that “PageRank” algorithm is dead? No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things
  11. 11. What About These “Signals” That Google Uses For Ranking? Signals are things Google uses to help determine how to rank Web pages. For example, it will read the words on a Web page, so words are a signal. If some words are in bold, that might be another signal that’s noted. The calculations used as part of PageRank give a page a PageRank score that’s used as a signal. If a page is noted as being mobile-friendly, that’s another signal that’s registered. All these signals get processed by various parts within the Hummingbird algorithm to ultimately figure out which pages Google shows in response to various searches.
  12. 12. How Many Signals Are There? Google has fairly consistently spoken of having more than 200 major ranking signals Why is it called Hummingbird? Google told us the name come from being “precise and fast.”
  13. 13. What type of “new” search activity does Hummingbird help? “Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation. “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example. Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words. In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
  14. 14. Thanks You Very Much http://www.letsdigital.co.in http://www.letsdigial.in http://www.maheshji.com http://www.maheshgangurde.in Email : mahesh.gangurde40@gmail.com Mobi : +918097320517

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