RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries. for more details visit : http://www.letsdigitalwithmahesh.wordpress.com

2. “PageRank” algorithm is dead?
Google’s using a machine learning technology
called RankBrain to help deliver its search results.

3. RankBrain Is The New Way
Google Ranks Search Results?
No. RankBrain is part of Google’s overall search
“algorithm,” a computer program that’s used to
sort through the billions of pages it knows about
and find the ones deemed most relevant for
particular queries.

4. RankBrain Is The New Way
Google Ranks Search Results?
No. RankBrain is part of Google’s overall search
“algorithm,” a computer program that’s used to
sort through the billions of pages it knows about
and find the ones deemed most relevant for
particular queries.

5. What Is RankBrain?
RankBrain is Google’s name for a machine-
learning artificial intelligence system that’s used
to help process its search results, as was reported
by Bloomberg and also confirmed by Google.

6. What Is Machine Learning?
Machine learning is where a computer teaches itself
how to do something, rather than being taught by
humans or following detailed programming.
in simple terms how machines — computers — learn
to teach themselves to recognize objects, text, spoken
words and more

7. What Is Artificial Intelligence (AI)?
True artificial intelligence, or AI for short, is where a
computer can be as smart as a human being, at least
in the sense of acquiring knowledge both from being
taught and from building on what it knows and
making new connections.
True AI exists only in science fiction novels, of course.
In practice, AI is used to refer to computer systems
that are designed to learn and make connections.

8. How’s AI different from machine
learning?
In terms of RankBrain, it seems to us they’re fairly
synonymous. You may hear them both used
interchangeably, or you may hear machine learning
used to describe the type of artificial intelligence
approach being employed.

9. What’s The Name Of Google’s
Search Algorithm?
It’s called Hummingbird, as we reported in the past.
For years, the overall algorithm didn’t have a formal
name. But in the middle of 2013, Google overhauled
that algorithm and gave it a name, Hummingbird.
It’s the name of the new search algorithm that Google
is using, one that Google says should return better
results.

10. What’s a “search algorithm?”
That’s a technical term for what you can think of as a
recipe that Google uses to sort through the billions of
web pages and other information it has, in order to
return what it believes are the best answers.

11. So that “PageRank” algorithm is
dead?
No. PageRank is one of over 200 major “ingredients”
that go into the Hummingbird recipe. Hummingbird
looks at PageRank — how important links to a page
are deemed to be — along with other factors like
whether Google believes a page is of good quality, the
words used on it and many other things

12. What About These “Signals” That
Google Uses For Ranking?
Signals are things Google uses to help determine how to rank
Web pages. For example, it will read the words on a Web page,
so words are a signal. If some words are in bold, that might be
another signal that’s noted. The calculations used as part of
PageRank give a page a PageRank score that’s used as a signal.
If a page is noted as being mobile-friendly, that’s another signal
that’s registered.
All these signals get processed by various parts within the
Hummingbird algorithm to ultimately figure out which pages
Google shows in response to various searches.

13. How Many Signals Are There?
Google has fairly consistently spoken of having more than 200
major ranking signals
Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”

14. What type of “new” search activity does
Hummingbird help?
“Conversational search” is one of the biggest examples Google gave. People,
when speaking searches, may find it more useful to have a conversation.
“What’s the closest place to buy the iPhone 5s to my home?” A traditional
search engine might focus on finding matches for words — finding a page
that says “buy” and “iPhone 5s,” for example.
Hummingbird should better focus on the meaning behind the words. It may
better understand the actual location of your home, if you’ve shared that
with Google.
It might understand that “place” means you want a brick-and-mortar store.
It might get that “iPhone 5s” is a particular type of electronic device carried
by certain stores. Knowing all these meanings may help Google go beyond
just finding pages with matching words.
In particular, Google said that Hummingbird is paying more attention to
each word in a query, ensuring that the whole query — the whole sentence
or conversation or meaning — is taken into account, rather than particular
words. The goal is that pages matching the meaning do better, rather than
pages matching just a few words.

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