This was done as part of marketing management internship under Prof,Sameer Mathur,IIM LUCKNOW

1. FOR PROPOSED ANDROID APP

3. SMARTPHONES ARE PSYCHOLOGICALLY
ADDICTIVE

4. EVERYONE IS DWELLING IN HIS OWN
FICTITIOUS ISLAND

6. Teens spend mind boggling time on phones

7. A study recently released by Deloitte found that
Americans collectively check their smartphones
upwards of 8 billion times per day.

8. One research found that the typical
smartphone user check their smartphone
150 times during the wake day

9. Are you one of those people
who can’t go more than 5minutes
without checking your phone?

11. UNCOVER YOUR SMARTPHONE HABITS

12. PRODUCTIVITY is an automatic diary of your smartphone usage
activities. Whether you are serious about curbing your phone
usage or simply curious about how you use your device, this
app provides a fun, visual and easy-to-navigate personal
activities log displayed as a “timeline” from morning to night,
for any given date.

13. SITUATION
ANALYSIS

14. •App will have free as well as premium version.
•Interactive user interface.

15. •Available on Google play store
•Collaboration with various firm
•Strategic assets are information on fingers
• Primary marketing on social media platform

16. All those who are addicted to smart phones, however
youth would be the main target customers.

18. STRENGHTS
•Advance advertising & promotion
•Innovation & technology competence
•Unique features like “alerts” & “time for break”
•External alerts to Internet Of Things(IOT) that
notify of smartphone over use

19. WEAKNESS
•Low marketing budget
•Lack of brand equity
•No market share at initial stages

20. •Need of the hour
•Collaboration with various firms
•Global availability & accessibility

21. THREATS
•Potential competitors like BREAKFREE
•Availability of other popular alternative
apps with same concept
•Not much popular at initial stage

22. -Create a brand equity
-Innovative & creative marketing campaign
-Achieve 25,000 Premium version users &
75,000 Free version users at the end of 1 year

26. It caters the needs of the customers who are addicted to
smartphones and want to curb their mobile phone usage

27. COLLABORATORS
Banks
Software developers
Bloggers
Volunteers
SOCIAL MEDIA & NETWORKING APPS
AND SITES

28. COMPANY
• CEO
• MARKETING EXECUTIVES
• APP DEVELOPERS
• INVESTORS

29. COMPETITORS
Potential competitors such as BREAKFREE
APP

34. The app provides the ability to curb your
mobile addiction &view top apps that consumed the
most time, addictive apps by access frequency, or
even track usage by individual app. Thus get to know
your smartphone habits.

35. COLLABORATOR VALUE
•Publicity via app
•Provides user data

36. COMPANY
•Service to the customers
•High returns on investment to investors
•Create a productive working environment
•Rewards for the employees

39. • PRODUCTIVITY is an android app that allows you to monitor and
get real time reports on how much time you spend on your
smartphone and on your favorite apps.
• You can view summary stats, or a more in-depth detail of a
specific app or hour-by-hour usage to give you varying insights
into your mobile habits.
• It offers a unique and in-depth analysis of your smartphone
activities by tracking total usage, screen unlocks and individual
apps with hourly, daily and weekly summary reporting options.
• You can also curb your phone usage & digitally unplug yourself
from your phone.

40. Usage backup upto 6months & Extended usage back- up beyond 6
contains ads months ,advanced tools &
features, also ad-free

41. •The app offers a much in-depth analysis of your phone
usage & also provides the ability to curb your habits by
setting your own time restrictions like ‘alerts’ and ‘time for
break’ actionable features to help you manage and control
your usage when needed. You can also connect to the
Internet of Things (IoT) to set alerts that tell you when you
are overusing your phone!
•It provides you with an automatic diary of your smartphone
usage activities.

43. UNCOVER YOUR SMARTPHONE
HABITS(slogan)
NAME-
• - LOGO

44. Premium version is for $0.99 per 3 months
Price is set according to the Target customer’s
Demand and their Perception towards the price

45. •Referring to 20 other consumers provides
premium subscription for free.
•Trading allowances to the collaborators &
publicity via app.
•Perks & bonuses for the employees.

47. •Advertising app at social media like Facebook, twitter.,etc.,
• Creating a video add and posting it on YouTube.
• Contacting famous blogs & websites to feature the app.
•Featuring emails.
• Asking users to rate and share the app.
•Various offline & online marketing campaigns.

51. -CEO
-MARKETING MANAGER & EXECUTIVES
- CUSTOMER RELATION MANAGER &
EXECUTIVES
-CODING MANAGER
-APP DEVELOPERS

53. APP HIRING OFFLINE & FINAL
DEVELOPMENT INTERNS & ONLINE LAUNCH
EMPLOYEES ADVERTISEMENT

55. •First 6 months will be spent to collect database & studying of
market. During this period user interface & basic form of App
will also be developed and both will be integrated to develop
complete App.
•Then App will be launched in Google Play Store and then next
3 months will be spend in promoting the App among
consumers.
•Then database & additional new features will be updated
regularly in the App.

58. •The final stage of marketing is to evaluate the
performance and extend which level the app has
been reached.
•This application is evaluated by number of apps
downloaded by the user and their reviews
towards this application.
•Thus performance evaluation is done by
considering these facts.

59. ENVIRONMENTAL ANALYSIS

60. • Invest in Research and Development
• Need for Constant Innovation
•More focus on customer values
Achieving Customer visibility

62. An immature market where conveying
the idea is difficult. Create a buzz about
the app on social media platforms, join
with influencers, Motivators, Advisers to
increase the visibility.

63. THAT’S IT..!

64. • EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION
• CONTROL
• EXHIBITS

65. • Created by
• Tejavath Mahesh Naik
• IIT-(BHU)Varanasi
• During the Marketing
Management Internship
under:
• Prof. Sameer Mathur
• Indian Institute of
Management- Lucknow