IDC is a leading global market intelligence and advisory firm providing research and analysis on the technology industry. It has over 1,000 analysts located around the world covering 110 countries. IDC offers various advisory services including industry and technology reports, competitive analysis, vendor assessments, and recommendations to help IT executives make effective technology decisions. It also provides benchmarking tools and communities to facilitate peer learning among technology professionals.

1. IDC Insights’ Executive
Overview
March 2012
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

2. Agenda
Corporate Overview
Industry View
IDC’s IT Executive Programs (IEP)
IT Professional Benchmarking Tools
IDC’s Community
Worldwide Coverage
© IDC Mar-12 2

3. IDG Overview
 IDG is the world's leading technology media, events and research
company. Since its founding in 1964, IDG has been committed to helping
people acquire and use technology successfully
 IDG brands have become the trusted source for advice and insight into
technology news and trends around the world
 IDG Enterprise brings together unique editorial brands (CIO,
Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World) to
serve the information needs of our technology and security-focused
audiences.
 In addition, the CIO Executive Council, a peer advisory service, brings
together the nation's top CIOs, as well as provides community and
leadership development tools for their staffs.
 Over the past 48 years, IDG has grown into a multi-billion dollar company,
reaching technology audiences in more than 90 countries. Approximately
200 magazines and newspapers and 460 websites are in the IDG world
family, which together with events, serve about 270 million people with
information one or more times a month.
© IDC Mar-12 3

4. IDC Overview
 IDC is the premier independent global market intelligence, events, and
advisory firm for information technology, telecommunications, and
consumer technology markets
 IDC is a subsidiary of IDG, the world's leading technology media, events
and research company
 IDC has been delivering IT intelligence, industry analysis, market data, and
strategic guidance since its 1964 founding by Patrick McGovern
 More than 1,060 IDC analysts, including in-house statisticians and
economists, provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries
 Our multilingual, multicultural workforce surveys over 300,000 technology
users and decision makers annually, delivering unrivaled coverage
 We advise IT professionals on making more effective technology decisions
by providing insightful fact-based research and consulting services
© IDC Mar-12 4

5. IDC’s Research Assets are Distributed
Around the World
IDC’s 1,000+ analysts are located in all regions around
the world with coverage of 110 countries.
EMEA / CEMA
29%
US/Canada
34%
Latin America
8%
Asia / Pacific inc. Japan
29%
© IDC Mar-12 5

6. An Industry View Integrated
with a Technology View
Provide definitive IT market size and
assumptions about technology market adoption
Technology Expertise Industry Expertise
Vertical Integration
Information technology Industry business
Industry segmentation environment
IT market dynamics of IT markets
Industry business
IT vendor strategies Cross industry view processes
Shipments (market size) of investment priorities
IT vendors serving
Outlook on technology IT vendors’ that industry
advancements industry strategies
IT investment priorities
Industry-specific
technology
Provide outlook about demand for
and application of IT in that industry
© IDC Mar-12 6

7. IDC Insights - Specific Advisory Services
IDC Insights lines of business assist businesses and IT
leaders, as well as the suppliers who serve them, in making more
effective technology decisions by providing accurate, timely, and
insightful fact-based research and consulting services. Our global
research and analysis is focused on mitigating technology
risks, maximizing the effectiveness of IT investments, identifying
new opportunities, and bringing forth technology solutions that are
aligned with the organization's business objectives.
Serving the energy, financial
services, government, healthcare, manufacturing and retail
industries, our research covers over 200 technology markets
including cloud computing, business
analytics, outsourcing, enterprise mobility, sustainability, IT
governance, data center, social media and many more.
“IDC has demonstrated a solid approach for concentrating on and carving out
the Insights product lines based on a core of best practices and
benchmarking metrics. Each of the verticals prodcuts has specific
deliverables that meet the needs of that vertical industry, underscoring IDC’s
philosophy that one size will not fit all.”
Outsell Inc., “IDC Grows Vertically Through Insights Product Line”, Nov. 07
© IDC Mar-12 7

8. IDC Insights Competencies
 Smart Grid  Mobile Banking and Payment  Infrastructure
Consolidation
 Clean Energy  Enterprise Risk Management
 Smart Government
 Intelligent Oil and Gas  Customer Centricity
 Smart Cities
 Utility Analytics
 Accountable Care  Supply Chain Modernization  Retail PLM and Sourcing
Optimization
 Connected Health  Next Generation Product
Lifecycle Management  Customer Experience (Retail
 Healthcare Industry
Omnichannel)
Reform  Operational Technology
 Merchandising Strategies
 Life Sciences Industry
Transformation
© IDC Mar-12

9. IDC Insights Research Document
Architecture
We develop our research around IT decisions
Insights Research % of WW/US2012
Business Decisions
Document Types Insights Studies
Understanding Where
Industry Is Going
Top 10 Predictions 13%
Developing Business
Strategy and Processes
Business Strategy 30%
Making the
Business Case
Best Practices 20%
Selecting the Right
Technology
Technology Selection 14%
Selecting the Right
IT Supplier
Vendor Assessment 15%
Implementing
Technology Methods and Practices 10%
© IDC Mar-12

10. IDC’s IT Executive Programs
Bringing Together the Resources of IDC and IDG
The Leading Source for IT Information
Our IT Executive Programs unique offering brings together the strength of IDC and our parent
company, IDG, the world’s leading technology media, events and research company.
IDG, a multi-billion dollar company that has been operating for over 48 years, produces
approximately 200 publications and 460 websites. Together, with more than 700 branded
conferences in 55 countries (including CIO Executive Council and CIO magazine events), IDG
serves over 270 million people with information one or more times a month.
© IDC Mar-12 10

11. IDC’s IT Executive Programs (IEP)
Driving Business Strategy through Technology
IDC’s IT Executive Programs consists of a family of research programs intended to help today’s time-
constrained IT executives make more effective technology decisions. The goal of the program is to offer
accurate and timely research that will assist IT executives in mitigating technology risks, maximizing
the effectiveness of IT investments, identifying and capitalizing on new opportunities, and bringing forth
solutions that are aligned with the organization’s business objectives.
IDC’s IT Executive Programs offers a range of services that align with the requirements for your IT
organization - from very personalized guidance with a CIO advisor to general research to assist with critical
decision making.
Executive Technology Advantage Program - Your high touch executive decision making service
Industry Technology Advantage Program – Technology insights put into the context of your organization
Global Technology Advantage Program – Technology insights for critical decision making
© IDC Mar-12

12. IDC’s IT Executive Programs (IEP)
IDC’s IT Executive Programs help IT executives mitigate risk and maximize technology investments by
providing global access to IDC’s technology and industry specific research and analysts
IDC gives executives the flexibility to create the program that will help achieve outlined corporate goals –
from high touch executive decision making services to technology insight for critical decision making
Program Features CIO Benefits
Professional
IT Executive Advisor
Guidance
CIO Executive IT Community
Council Network / Leadership
IDC Industry
Business Insight
Specific Research
IDC Global Research Technology Insight
© IDC Mar-12 12

13. IDC IT Advisory Tools - “SmartTools”
IDC sets the standard for advisory solutions with a rigorous, fact-based approach
designed to optimize your technology purchasing and deployment decisions.
SmartAnalysis: SmartIndex:
Assists senior sourcing, procurement, and asset Third-party, objective, price benchmarking service
management professionals with competitive designed to ensure that buyers will maintain
intelligence and market analysis by providing exacting competitive pricing at the beginning and over the
peer pricing benchmarks and cost management course of their IT contracts.
insights.
SmartBuy: Smart Fair Market Value:
Online resource, provides a benchmark to chart Saves time and money when establishing financial
buyer price position. Strengthens user bargaining terms for used IT hardware acquisitions, end-of-lease
power on all desktop PC, laptop, server, and purchases, liquidation of IT assets, or analysis related
workstation products. to fair market values.
“IDC has been a great help and we have already
saved on our PC pricing.”
“IDC has helped us to save over $1M per year.
- IDC SmartIndex User
We gave the vendor a 3 year deal because they
agreed to adhere to IDC’s SmartIndex.”
- IDC SmartIndex User
© IDC Mar-12 13

14. IDC Community - Six Industry Groups…
6
© IDC Mar-12

15. …and One Cross-Industry Group
© IDC Mar-12

16. More Information
For more news please visit www.idc.com or
the specific Insights Websites
© IDC Mar-12 16

17. IDC’s Worldwide Geographic
Coverage
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

18. IDC’s Worldwide Geographic Coverage
Americas (22)
United States
Canada
Latin America
Argentina Honduras
Bolivia Mexico
Brazil Nicaragua
Chile Panama
Colombia Paraguay
Costa Rica Peru
Dominican Rep. Puerto Rico
Ecuador Trinidad & Tobago
El Salvador Uruguay
Guatemala Venezuela
© IDC Mar-12

19. IDC’s Worldwide Geographic Coverage
EMEA - Europe, Middle East, Africa (81)
Europe Middle East/Africa
Austria Bulgaria Bahrain Algeria
Belgium Croatia Israel Angola
Denmark Cyprus Jordan Botswana
Finland Czech Republic Kuwait Egypt
France Estonia Lebanon Ethiopia
Germany FYROM Oman Ghana
Greece Georgia Pakistan Kenya
Ireland Hungary Qatar Libya
Italy Kazakhstan Saudi Arabia Madagascar
Netherlands Kosovo Syria Mauritius
Norway Kyrgyzstan Turkey Morocco
Portugal Latvia UAE Mozambique
Spain Lithuania Yemen Namibia
Sweden Malta Rest of Middle East Nigeria
Switzerland Moldova South Africa
United Kingdom Montenegro Tanzania
--- Poland Tunisia
Albania Romania Uganda
Azerbaijan Russia Zambia
Belarus Serbia Zimbabwe
Bosnia Slovakia Rest of Africa
and Herzegovina Slovenia
Tajikistan
Turkmenistan
Ukraine
Uzbekistan
© IDC Mar-12

20. IDC’s Worldwide Geographic Coverage
Asia/Pacific & Japan (18)
Asia/Pacific
Australia Philippines
Bangladesh PRC
Cambodia Singapore
Hong Kong Sri Lanka
India Taiwan
Indonesia Thailand
Korea Vietnam
Malaysia Rest of A/P
New Zealand
Japan
© IDC Mar-12

21. IDC Influence:
Media Mentions
Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

22. IDC Is the Industry Leader in
Worldwide Media Mentions
January – August 2011
13,043 12,892
14,000
12,000
10,000
8,000
6,000
4,429
4,000
3,273
2,000
1,432
519
0
IDC Gartner Forrester Frost & Ovum Yankee
Sullivan
Source: Factiva
© IDC Mar-12 22

23. Questions and Future Requests…
Rob Weber
303-831-4321
rweber@idc.com
© IDC Mar-12 23