1. The magazine cover has a very different fell and look to it compared to the poster, trailer and website. Its colours are bolder, darker and less soft. This image is very shocking and sinister, with the woman laying dead on the morgue table with her husband laying with her. This use of shock factor and bold colours will draw audiences in to the magazine more as it will really catch their eye, due to the abnormality of the main image. The white, bold letting is also very eye catching. Ben Affleck is slightly covering the main title, which shows his importance, and how well known the magazine is (you don’t need to read the title to know what it is ). The green, grey and white colour scheme looks very medical which links to the image.