5. NOW
PSP is a method for people to be thoughtful about how
they impact their environment using the local visual EXISTS
language.
What if you were bombarded with with visual images of
personal expression rather than corporate expression?
What if every time an advertisement went up in your
neighborhood it was covered in mockery overnight?
And what if the businesses and community mirrored
that ethos and helped its proliferation?
ACTION
PSP takes the existing graphic language of
central Williamsburg and asks people to act.
The very process of acting and comment-
ing makes people reflect on their tacit, local FUTURE:
knowledge and makes it public. PSP cap-
We are interested in transplanting
tures the disseminated knowledge and de-
our codification of the Williamsburg
codes its use of irony, subversiveness, sin-
visual vernacular into other envi-
cerity and appropriation of preexisting
ronments and potentially producing
vernacular.
toolkits for understanding irony or
producing stickers specific to other
unique urban environments.
Public Service Pronoucement: Service Idea
14. The Scene
The Scene
Who: Kendra, an actress and yoga instruc-
tor who works at a speakeasy, and a health
Who: Kendra, an actress and yoga instruc-
nut who recently acknowledged that after
tor who works at a speakeasy, and a health
3 years of living in Williamsburg she is only
nut who recently acknowledged that after
recently able to watch kickball in the park
3 years of living in Williamsburg she is only
without dressing up first.
recently able to watch kickball in the park
without dressing up first.
When: On her way home from the park
When: On her way home from the park
Where: Her neighborhood
Where: Her neighborhood
Why: Because she likes taking part in the
right conversations.
Why: Because she likes taking part in the
right conversations.
The Elements:
The Elements: Urban landscape of Williamsburg, PDA with camera, sticker sheet, Twitter account
Urban landscape of Williamsburg, PDA with camera, sticker sheet, Twitter account
The Players
The Players Sidewalk culture, various local venues and businesses etc., Williamsburg
residents and visitors
Sidewalk culture, various local venues and businesses etc., Williamsburg
residents and visitors
Rachel, Mai,
Rachel, Mai, Min & Jay
profile : kendra
15. distriubution + documentation data collection incorproate in exhibition tool - kit
Section Amplify Exhibition
Stickers + Touch Points Make your own sticker that
Map
expresses local that re-
flects local culture
bedford ave
Participate
Analyzing Data + Under-
standing Irony tool-kit
Individual Infrastructural Stakeholders
- 311 - nyc agencies / departments
- local NGOs
- local businesses
phase 1:3 wks phase 2:1wk phase 3:3wks phase 4-hopefully forever!
system map: future phases
16. psp : public service pronouncement
s c r e a m i n g l o u d e s t t o g e t h e r
NOW in ACTION!
