2. Housekeeping Notes:
1 Webinar slides + video will be emailed to all
2 Interact with us on Twitter: #LinkedInGroups
3 Follow us on LinkedIn!
2
3. Your Presenters:
DAN SLAGEN
MIKE CROSSON
Global Marketing Relations,
Founder & Moderator,
HubSpot
Social Media Marketing
http://www.linkedin.com/pub/
Founder & Publisher,
dan-slagen/a/675/718
SocialMediopolis.com
http://www.linkedin.com/in/mcrosson
#LinkedinGroups
3
4. Agenda:
1 Creating Your Group from Scratch
2 Setting Your Group up for Success
3 Seeding Your Group for Growth
4 Marketing Your Group Where It Matters
5 Moderating Your Group for Quality Control
6 Monitoring Metrics for Continued Success
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5. Key Point:
Remember, whether you are a
corporate user or an individual building
out a group, LINKEDIN owns it.
You do not. You are only granted
development space in their world.
Act accordingly.
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6. Pros:
1 The platform is free.
2 Chance to showcase
yourself & your company.
3 It works.
Group ownership looks good
4 on your resume.
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7. Cons:
1 Your options are limited.
2 Avoid a lot of work
with no pay.
3 You don’t own the group.
Group ownership looks good only if your
4 group looks good!
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8. Key Point:
LinkedIn is a GREAT B2B environment.
Don’t mistake it for a B2C venue. It ain’t.
8
21. Key Point:
People WILL check you out thoroughly on
LinkedIn once you create a presence.
And if you have false or overblown credentials,
they have no problem calling you out.
Be direct and honest.
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22. Setting Your Group up for Success
Setting up niche
3 subgroups (very
important!)
22
23.
24. Setting Your Group up for Success
Finding expert help
4 LinkedIn Group Products,
Forum, SuperGroup
Founders, etc.
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32. Example:
We use HubSpot at SocialMediopolis.com to
distribute all of our announcements to our social
media simultaneously with one click.
32
33. Seeding Your Group for Growth
Establishing your own
4 social media venues:
Facebook, Twitter, LinkedIn,
Pinterest, Google+, Reddit,
YouTube, etc.
33
59. Monitoring Metrics for Continued Success
Use surveys (like
4 SurveyMonkey) and
third-party apps
(especially mobile)
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60. What NOT to Do!
Extra added FREE bonus… no cost to you!
A $399,000 value!
(OK, what kind of marketer would I be if I didn’t
include this??)
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61. Oopsie… What NOT to Do!
1 Don’t use a corporate name or logo you don’t own
2 Don’t dun other groups trying to build your own:
group owners will gang up on you
3 Don’t make bad marketing partnerships: keep
everything 110% relevant to the group
4 Don’t violate LinkedIn’s terms & conditions
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63. Mike Crosson will be speaking at
Social Media Marketing World –
check out the agenda here:
http://bit.ly/SMMWorld13
Mike Crosson, Publisher Contact Info:
www.SocialMediopolis.com mcrosson@changetheworld.com
LinkedIn: www.LinkedIn/in/mcrosson Ph. 415.717.7600