Seven lucky lessons in social media engagement
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1) The document discusses seven lessons about using social media that the author learned. It discusses how platforms change quickly so it's important not to rely on just one. 2) It also discusses how privacy no longer exists online and gives examples of journalists who have gotten into trouble by sharing things online. 3) Another lesson is to always be accurate when using social media as a journalist. 4) The document provides examples of different journalists and how they use social media for both their work and personal interests.
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Seven lucky lessons in social media engagement
- 1. Seven lucky Lessons in social media Mai Hoang Central Washington University May 21, 2013
- 2. • Tweet #MaiLucky7 (pun intended) • Tweet well. I might be using your tweet! (More on that later...) first things first
- 3. Lesson One: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” - Ferris Buller, Ferris Buller’s Day Off
- 4. Case study: Tumblr “But for so many of us, (blogs are) work. It’s a commitment, and it doesn’t really get good until you have readers. And your friends don’t really care until it starts getting good. And the form isn’t so friendly either. “A tumblelog isn’t better than a blog. It’s not a replacement. But we’re certain it will be a fabulous alternative to the 90 percent of web users who don’t care to maintain a blog.” - David Karp, founder of Tumblr, on his blog Feb. 19, 2007
- 5. The 90 percent alternative equals...
- 6. This....
- 7. This...
- 8. This... Survey done by Garry Tan for Survata based on survey of 1,038 people between the ages of 13 and 25. Tumblr used more than Facebook! “A few months ago, my fifteen-year-old sister told me that Snapchat was going to be the next Instagram.” -Josh Miller, co-founder of Branch
- 9. And this... I’m going to buy you for ONE BILLION DOLLARS! Ahahahaha! Photo by Laurent Gillieron/Keystone via Associated Press and The New York Times.
- 11. Lesson two: “Privacy is dead, and social media holds the smoking gun.” - Pete Cashmore, CEO of Mashable.com on CNN.com, Oct. 28, 2009
- 12. Case study: Matthew Keys vs. Jared Keller For the record, it was a Twitter direct message not a Gchat as we would learn later... Gizmodo, March 14, 2013
- 13. Tools of revenge: On May 3, he tweeted screen shots from a recent DM with Keller, who was ranting after a bad day of work.
- 14. A few hours later...
- 16. Lesson three Social media is not a reason for journalists to $*%) it up. That is, be accurate ALWAYS.
- 18. I, too, had to learn this lesson.
- 19. Lesson four ABC = Always be collecting
- 20. You could show up on CNet, like I did!
- 21. Text Photo by David Green via New York Times Or provide a clue in an investigation case...
- 22. Or just find something useful for a story...
- 23. Be careful! People may be collecting things you might not want them to collect...
- 24. Lesson five: Be the “social” in “social media..” (Yes, I am being corny...)
- 27. Lesson six: “As social media, or whatever you want to label it, becomes more prevalent, there will be blunders. We’re in experimental mode right now. And even those who label themselves ‘social media guru’ haven’t a clue.” - Steve Hall, publisher of Adrants, Dec. 16, 2009
- 29. No, he was not.... - Erik Martin, general manager of Reddit, apologizes
- 30. Someday Reddit is going to grow up... --My paraphrase of my YH-R colleague Mark Morey
- 33. From google...
- 34. ....to story.
- 35. “You are only one person online...” - Sona Patel, staff editor for social media, The New York Times Lesson seven:
- 36. Craig Kanally (@cknal), Huffington Post senior editor May 15: Tweets about Dots, a popular new game for the iPhone (it is a fun game!) Yesterday: Tweets latest updates (and retweets from other users) on Oklahoma tornados
- 37. Andy Carvin (@acarvin), senior strategist for NPR Yesterday he was busy tweeting about the Oklahoma tornados But just a few days earlier (May 19), he posted this photo of him recovering from illness.
- 38. And yours truly (@maiphoang) Yes, I tweet a lot of journalism/work related things... But I may tweet about things that interest me outside of journalism.
- 39. Lucky seven, in summary • Things change fast, don’t be married to one medium • There’s no such thing as privacy online • Be accurate • Always be collecting • Be social • Experiment
- 40. Bonus lesson!
- 41. Thanks @sree!
- 42. About your tweets... If I procrastinate... TWEET ME!
- 43. Links from today’s presentation: http://bit.ly/COM226spring13
- 44. Keep in touch... Mai Hoang maisurvey@gmail.com maihoang@yakimaherald.com @maiphoang (509) 834-0272
- 45. ...And you see me around, don’t hesitate to give me a shoutout (IRL and online!)
- 46. Questions?