TrafficWatch is web based service designed to help New Zealanders ease their daily commute. By checking traffic before and after work, a commuter can quickly and easily identify traffic congestion and make choices about their drive times. Why not use your extra time and have a coffee, finish up a bit of work, or spend time with your friends and family. By working together we can smooth the overall traffic flow improving the excessive congestion in our cities. TrafficWatch is a FREE service from Symbio... http://www.trafficwatch.co.nz

1. The Opportunity
Generate buzz, promotion and marketing for Symbio Agency via a free, useful
application.
The Solution
Strategy: Exploit recent developments in web connected desktop apps
which work universally on mac or pc.
Research and insights:
Yahoo acquires Konfabulator Widget Engine.
Most downloaded Widgets in the Yahoo Gallery are web cam related.
(Panda Cam, volcano cam etc)
Existing content: Traffic cams are freely available on the internet via web
browser.
The Problem:
TrafficCam websites are disparate, clunky, only available with a full web
browser and not easy to use.
Action:
• TrafficWatch Brand and Website Design
• Domain name: http://www.trafficwatch.co.nz
• Yahoo Widget development (screenshot below)
o Single cam
o Quad cam
o Custom options
o Test and launch
• Press Release and marketing blast to media outlets

2. The Results
• Yahoo Widget Gallery - 22,160 downloads in 6 weeks.
(Does not including derivatives like Paris Traffic Cam, etc)
• Television New Zealand One News produces video feature
TVNZ article – http://tvnz.co.nz/view/page/123456/695312/
Video: http://tvnz.co.nz/view/video_popup_windows_skin/695348
• National Business Review article – January 29th, 2007
• Microsoft hires Symbio Agency to design Gadget for Vista New Zealand
Launch: http://www.microsoft.com/nz/gadgets/
o Microsoft contract Symbio to implement live.com version
• 2nd National Business Review article – April 5th, 2007
• Option 3 – Local political lobby group endorses the product:
http://www.option3.org.nz/
• The Channel Magazine – September 2006 (article on page 4)
• Scoop Independent News:
http://www.scoop.co.nz/stories/BU0604/S00097.htm
• Vista Gadget downloads – 250,000+ downloads (750 a month ongoing)
• Facebook application designed and implemented

3. http://www.trafficwatch.co.nz

4. The Channel Magazine