Learn how our powerful, robust CBS Digital Network can help you reach 75% of consumers streaming audio and video in the United States via a custom geotargetted campaign with guaranteed impressions. Our vast network includes CBS Online, AOL, YAHOO, LAST FM and YOUTUBE/VEVO.
7. Traditional World Identify your customer CBS Radio puts your brand in front of consumers ready and willing to ACT. With a click of their mouse, they’re on your website, researching products and services, reacting to discount offers - preparing to spend money. A 25-54 M 18-34 W 25-54
8. 85 MILLION UNIQUE USERS + GROWING!! CBS: 140 stations 9.2 MILLION UNIQUE USERS AOL: 350 stations 2.2 MILLION UNIQUE USERS YAHOO: 150 stations 1 MILLION UNIQUE USERS LAST-FM 13 MILLION UNIQUE USERS VEVO 35 MILLION UNIQUE USERS POWER to CHOOSE! the 640 CHOICES!!
9. Based on your target customer and key markets, CBS will select the formats they love through our CBS Radio stations, AOL, Yahoo & YouTube (VEVO), then customize a national campaign that will hit them where they live and get them to ACT. Select your key markets
10. GEOTARGETING - By capturing user IP addresses, CBS can pinpoint their whereabouts and deliver your message to those precise consumers in that geographical area… if you desire, even by zipcode. Target by: location, demo and lifestyle LA CITY TARGET AREA TARGET BY ZIPCODE 90210 LA COUNTY
11. Pre-roll Streaming Synced Tiles Banners Overlays Based on your pre-selected demo, formats and markets, CBS will launch a heavy-based impression campaign that delivers pre-roll, streaming, synced tiles, banners and overlays. CBS activates those customers today!
12. After the listener clicks listen live, the media player launches and your :15 audio/video commercial plays. Users can’t fast-forward, skip or bypass it. You’ll receive this on CBS terrestrial streaming stations, as well as on AOL Radio and Yahoo. Pre-roll
13. Deliver your advertising message directly to consumers that are literally one-click from your website and from making their buying decision. Each time that streaming commercial plays we sync a clickable tile ad featuring your logo or special limited offer that links directly to your web site. Streaming Spots Synchronized Banners
14. Each time the media player launches a feature banner ad appears. Your ad will remain static for the entire duration of that user session. Ads are clickable and impression based. Feature Banners
15. Your ad will be placed nationally based on demo across our CBS radio station websites, helping you target our most loyal and responsive listeners with a strong call to action offer. Website Banners
16. Imagine being able to advertise on someone’s personal iPod - that’s the power of LAST FM. With pre-roll and banner ads, you will be able to target the most dedicated, engaged music enthusiasts around. Preroll Banner ad
17. VEVO - with 35 MILLION monthly users and growing, your company will not only benefit from pre-roll and companion ads…you’ll be able to leverage your brand even further with custom overlay ads that reside right on the music video itself. Overlay