1. SAFE AND HEALTHY CHICKEN
PROJECT OF K&NS Food (Pvt) Ltd MUHAMMAD MAJID ID 5151
SHAHAB ID 4592
2. HISTORY
• The year 1964; Pakistan a young independent nation forging ahead towards a
dream: self sufficiency in food production.
•
• Malnutrition remained a major problem and one out of four children died before
attaining the age of five. 80% of ailing children were affected with diseases caused
by protein, vitamin and mineral deficiency.
•
• Poultry production, the quickest and least expensive way of filling the protein gap
was planned to overcome malnutrition. Backyard poultry farming had to graduate
to a more professional level.
•
• January 1964, a young man, Khalil Sattar, still a college student, had the vision to
foresee a need to establish a poultry farm. His interest led him to start a small
broiler farm of 1,000 chicks. Little had he known this
• flock was to become the foundation stone of K&N’s.
• This was the simple, inspired and nationalistic beginning of K&N’s with
• a single-minded objective of providing better nutrition for Health and Happiness
of the Nation.
3.
4. PRODUCT OF K&NS
• K&NS CHICKEN
• SHAMI KABAB
• CHICKEN TEMPURA
• DELI LINE SANDWICHES
• DELI LINE BREAKFAST SAUSAGE
• DELI LINE EASY LUNCH
• K&NS BREAD
• HOT TENDERS
• KOFTA KABAB
• MUGHLAI TIKKA
• CHICKEN BURGER
• CHAPLI KABAB BURGER
• QEEMA
14. Marketing Mix
PRODUCT.
K&N’s markets layer and broiler hatching-eggs, layer and broiler
day-old chicks, poultry feed, processed chicken, and ready-to-
cook & fully cooked chicken products
15. PLACE
• K&N’s chicken products are available at K&N’s Chicken Stores
and leading retailers and also delivered to quality and food-safety
conscious institutions such as hotels, restaurants, airlines, clubs
and international restaurant chains.
