1. Tips for breaking into a PR & Communication Job Industry<br />Industry Insider<br />A very insightful and entertaining Q+ A about chemistry, chiropody and why money doesn’t motivate the best minds in the PR & Communication jobs industry. We at Major Players sat with the industry experts and this is what we have for people looking for tips on how to get what they want in the PR industry.<br />What motivates you?I think motivation comes from a deep place within a person. I don’t think there’s any one thing that motivates me, it’s certainly not money. It’s a combination of a deep rooted need to be good at what I do and to be successful at what I do. What inspires you? No one person is good at everything. And we’ve been really successful as an agency by surrounding ourselves with people who have complimentary and collaborative skill sets. And I definitely find inspiration from the people I work with – from the account execs to my fantastic board. What you be doing if you weren’t doing this?When I first left school, I actually wanted to be a chiropodist, but in those days you had to have chemistry degree and chemistry wasn’t really my thing. But I think now I’d probably train to be an occupational therapist because I think life is quite tough for a lot of people and quite stressful. Sometimes people just need somebody to talk to. How do you keep up with the latest trends in your industry?It’s difficult to keep up with the latest trends, especially in technology as it changes every day. But I think the most important thing to do is to constantly read as much information as you possibly can through lots of different sources like universities and traditional news channels. What are your industry peeves?Technology has changed the PR industry so much. Email has made it a real time business and a lot of us got into PR because we love to write. I certainly find that you just don’t have to time to think about things like we did years ago. For more advice on finding a job in the PR, check out the Major Players website http://www.majorplayers.co.uk/.<br />About Major Players<br />Headquartered in Covent Garden, London, Major Players’ team of more than 80 consultants provides freelance and permanent personnel. The firm recruits for various advertising jobs, marketing, design, digital media, events, interactive media, creative, design, PR jobs in UK.for more information visit http://www.majorplayers.co.uk/<br />Contact<br />MajorPlayers: +44(0)207 836 4041<br />Mike Iannella: mike.iannella@majorplayers.co.uk<br />Charley Caines: charley.caines@majorplayers.co.uk<br />