The document discusses how to build a web app in five days and provides details on tools, frameworks, best practices, and promotion strategies. It recommends using Textmate, Subversion, Adobe Creative Suite, and communication tools. Frameworks like Zend and jQuery are suggested. Best practices include version control, deployment scripts, and front-end optimization. Thorough testing across multiple browsers is strongly emphasized. The document also provides tips on social promotion using sites like del.icio.us and Twitter, as well as direct outreach. Building apps without constraints and connecting with users are highlighted as particularly rewarding aspects.