Even though Indian hospitals claim they are world class, their websites are of poor quality because they only provide information about the hospital and their doctors and their services . They are not patient centric - they provide very little information which patients want and need - for example, information about symptoms or accurate , easy to read information about diseases. This is a wasted opportunity ! Online marketing is a great way to attract patients - but providing patient-friendly content which patients can trust is the first step in this journey - Content is King !

1. Dr Aniruddha Malpani, MD
www.informationtherapy.in

2. The Hospital CEO’s dream
100% bed occupancy
Hospital of first choice for patients
Delighted patients
Happy staff

3. The Hospital CEO’s nightmare
Angry patients
Arrogant doctors
Malpractise suits ( lack of informed consent)
Unhappy staff
Bad reviews online, damaging the hospital’s
reputation
Empty beds

4. Our solution allows you to
Acquire new patients
Delight your old ones
Free up your doctor’s time
Help with risk management
Ensure informed consent

5. Today
Patients associate hospitals with :
Illness, fear and pain
Endless waiting
Rude staff
Excessive hospital bills
Considered to be a necessary evil

6. Using the internet
You need to proactively establish a more positive
relationship with your patients - and their family
members.
 When people fall ill, they use the internet extensively
to research their treatment options
Can you help them in their time of need with
Information Therapy ?

7. Poor content on your website
 When websites focus on the hospital and not the
patient, the opportunity for trust building is lost.
Providing the patient with what he wants to know –
information about his symptoms and his treatment
options can build that trust.
Why not embrace that opportunity ?
Compare your website with www.MayoClinic.com !
Are you really world class ?

8. Not an easy task !
Writing high quality medical content specifically for
patients is difficult and time consuming
You can now instantly license the information your
subscribers need to manage their health concerns
from the world leader in patient education,
Healthwise Knowledgebase !
www.healthwise.org !

9. Makes business sense !
Create patient loyalty – your website can be point of
first contact anytime the patient has health queries
You become the trusted health provider
Lifelong relationship
Reduce risk of malpractise suits because you can
document you have proactively educated your
patients
Create branding
Your doctors can prescribe Information online, saving
them time

10. The hospital business is getting
competitive !
Need to create patient loyalty !
Will the patient’s relatives and visitors come to you
when they fall ill ?
What makes you better ?
Can attract potential patients by providing a unique
differentiator!
Better than wasting money on generic advertising

11. Save money !
No need to waste money on attracting “referrals”
All patients are now online
They are hungry for information
If you provide reliable information to them when they
need it, they will trust you
Will come directly to you
Cut out the middleman !

12. Healthwise Knowledgebase

13. Ask a Health Expert
Health Information at a click

14. Benefits
You will be promoting health – not just treating
illness!
Proactively helping your patients to remain healthy
Major differentiator – stand out from your
competitors

15. Learning from the USA
Many leading hospitals in the US use the Heathwise
Knowledgebase on their website

16. Value add
Engage with your patients – and potential patients
All of us are potential patients !
Encourage them to call you as point of first contact
Build trust and loyalty
Send regular ezines to help them remain well

17. Very cost effective investment
Annual license costs only a few rupees per patient
Great way to create patient delight !
The knowledgebase is a starting point to engage
customers
You need to build upon it further using a call centre

18. Branded for you

19. Engage with Health Guardian

20. Rich actionable content

21. Try it out yourself at
www.healthlibrary.com/healthwise.php