This document discusses whether enterprise software needs to have user interfaces and user experiences that are as intuitive and simple as consumer software. It notes that users now expect easy-to-use interfaces by default, and that enterprise software was traditionally developed without prioritizing usability. However, factors like the rise of mobile devices, cloud computing, and younger users expecting more usability are leading to an evolution where enterprise software needs to adopt more consumer-like UX principles to remain relevant and usable. The document concludes that yes, enterprise software does need to focus on usability and provide user experiences as seamless as consumer grade software to satisfy modern user expectations.

1. Enterprise Complexity vs. UX Simplicity
Do enterprises really need
a consumer grade UI?
Mobile Developer After-Work #11
Creating Business Apps
Mark A.M. Kramer | @MAMK | mark@kramer.mobi

2. This session will investigate whether
consumer grade user interfaces and
UX design are necessary within
enterprise software

3. The development of consumer
grade software has evolved to a
point in which end users expect, by
default, intuitive user interfaces and
a simple, delightful user experience

4. Does Enterprise Software [ ES ]
really need to deliver the
identical UIs and the same UX as
consumer grade software ?

5. YES or NO ?

6. “User Experience (UX) and
User Interface (UI) are some of the most
confused and misused terms. ….
...both are essential for a product’s success.”
--Rahul Varshney

7. Usability
User Experience (UX) & User Interface (UI)

8. Usability
was never a priority for
Enterprise Software

9. Enterprise Software was
traditionally purchased by
IT....who were not the
primary users of
the software

10. ES is being reborn as
SaaS
[Software + Cloud]

11. User expectations
[Baby-boomers]
[Hipsters]

12. Legacy user's (baby-boomers)
are retiring....Millennial users
expect (demand) usable ES

13. Poor Usablity
May have been a
business model…?

14. http://images.boomsbeat.com/data/images/full/597/mug-jpg.jpg
No one has ever
been arrested for
poor UI design and
a complicated UX

15. http://www.ceiton.com/CMS/DE/workflow/integration-SAP-GUI.png

16. Usability was never a
priority for business
software

17. Users adapted to the
software they used at
work...until….

18. http://az655002.vo.msecnd.net/placeholder/phone2.png
Mobile devices are
transforming
Enterprises

19. BYOD
http://img.tweakpc.de/images/2016/02/22/galaxy-s7-05.md.png

20. http://cynapse.com/wp-content/uploads/Annotations-iPad-Pro-Apple-Pencil.png
Enterprise software is evolving
and is being redesigned for
mobile

21. https://apex.oracle.
com/en/

22. https://experience.sap.com/fiori/

24. Problems facing ES UX

26. Problem #1:
Obsessing Over Features
Instead of Crafting
[User] Experiences

27. Problem #2:
Fear of taking risks

29. Problem #3:
No Common Language

30. Enterprises have many
stakeholders with
individual needs

33. Enterprises mostly
focus on ROI with ES

34. Examples of good ES UX

36. The BIG PLAYERS in
Enterprise Software

40. https://uxmag.com/articles/the-next-ux-revolution-transforming-stodgy-enterprise-applications-into-engaging

41. Does Enterprise Software [ ES ]
really need the same UX as
consumer grade software ?

42. YES
And, the UX Evolution
has only just begun

43. Usability

44. Usability

45. U bi i t

46. Ubiquitous

47. Ubiquitous
simplicity

48. Mark A.M. Kramer | @MAMK
+43.660.360.2256
mark@kramer.mobi
Danke / Merci