The document discusses supplier relationship management (SRM). It defines SRM as working collaboratively with key suppliers to maximize value from the relationships. Effective SRM gives competitive advantages like reduced costs and improved service. It involves selecting the best suppliers, strengthening communication and integrating suppliers into the supply chain process. The document also outlines SRM strategies, opportunities, and activities like evaluating supply strategies, enabling supplier self-service, and monitoring relationships.

1. SUPPL İ ER RELAT İ ONSH İ P MANAGEMENT Prepared by: Uğur Demir Sayım ( [email_address] ) Fahrettin Kerem Bozbıyık ( [email_address] ) Muhammed Akgün ( [email_address] ) Instructor : Assoc. Prof. Dr. Gonca Telli Yamamoto