2. INTRODUCTION ON EASY DAY
Consumer retail department stores which is wholly owned by Bharti
Enterprise Limited.
It was named as “EASY DAY” when it was introduced in the market in Feb.
2007
The first easyday store was launched in Ludhiana and easyday Market in
Jalandhar in 2008.
Easyday entered in Madhya Pradesh market with the launch of its first
compact-hyper store in Indore
Located at Malhaar mall at A.B. Road. Mr. Andrew Lever more is Chief
Operating Officer of easy day for M.P region.
A unique feature of this easy day Market is the 'Youth Zone' dedicated to
youth-oriented products like music, books, movies, apparels, cosmetics
among others
The number of stores functional is 228 across three different formats
catering to about 76,000 customers every day
Easy day has aggressive plans for expansion and is aiming to have 332
stores by December 2013 and later 638 stores by December 2018.
3. OBJECTIVES OF EASY DAY
To understand the overall shopping habits of customer.
To know the major factors considered by customers while shopping in easy
day stores.
To know the different class of customers shopping in easy day.
To understand the various promotional activities undertaken by the easy
day.
To know the satisfaction level of customers shopping in easy day.
To identify the key parameters for the performance evaluation of retail
stores by consumers.
To analyze the preferences for various retail formats by consumers from
varied demographics.
To identify the organized retail formats perceived as best on the basis of
the identified performance evaluation parameters.
4. ASPECTS OF EASY DAY
EASYDAY STORES
EASYDAY MARKETS
EASY DAY UNIQUE SELLING POINT
FINANCIAL SEVICES BY EASYDAY
EMPLOYEES AT EASY DAY
MERCHANDISE AT EASYDAY
CSR ACTIVITIES BY EASYDAY
Blood Donation, Eye Donation, Health Awareness, Dental &Eye Checkup
Camps organized across India Associates & customers donate over 3147
Units of Blood across 8 States of India 2197 associates of 175 easyday
stores and easyday Market stores.
Easyday Store Employees Volunteers to Educate Street Children.
140 Easyday Stores Will Collect Clothes for Donation To Less-Privileged
People.
HUL and Bharti Retail partner to promote consumer awareness on plastic
recycling.
Be a Part of ‘Go Recycle
5. MARKETING STRATEGIES OF EASY DAY
Aim to provide significant savings to customers by offering them
products at everyday low prices so that customers can save money and
use these savings to live better.
``Price Crash’’ campaign not only underscores our promise of low prices
But also ensures that the valued customers get a perfect mix of
merchandise of high quality at significantly reduced prices.
MOTIVATING SALES IN EASY DAY STORES
• VISUAL MERCHANDISING
• HOLISTIC ADVERTISEMENT
• SOCIALLY RESPONSIBLE
• INVOLVING EMPLOYEES
6. Information Technology
Bar code verifier works the way a reader does, but instead of simply
decoding a barcode, a verifier performs a series of tests
Tellzon Software machine which determine the stock quantity in the
systems.
Data Warehouse purchase data collected at the pos collected in a huge
data called data ware house.
Electronic Data Interchange which connects between vendor and
retailers through EDI
CPFR which collaborate planning,forcasting and replacement
RFID real time tracking of the product from mgf to check out in the
stores.
7. Supply chain management
The store functions round the clock . It is divided in three
shifts.
1.Morning shift(7:00 AM- 3:00 PM)
2.Evening shift(3:00 PM-10:00 PM)
3.Night shift (10:00 PM-7:00 AM)
In the night shift daily indents of fruits, vegetables and
dairy products reach the store.
Merchandise is laid by customer associates and the
store is made ready for customers by 7:00 am.
The store manager updates the current stock.
The rate list sent by the head office is revised ,and so is
the dumping list.
Perishable products are put on discounts throughout
the day , as and when they deteriorate.
The stock is calculated at the end of the day , and the
cash manager tallies the cash balance.
Store is wound up for customers at 10:00 pm.
8.
9. RESEARCH ANALYSIS DONE BY OUR FEEDBACK
FORM
For how many years they have been customer.
How they get to know about the store.
10. How many time they visit Easyday store?
What make you come to easyday?
11. Would you recommend easyday to your friends and relatives?
• How many people go and visit any other store accept easy day?
25
20
15
10
frequency
5
0
Big
Reliance
bazzar Fresh
More
Others
12. CONCLUSION
We have demonstrated out team skills, ethical behavior, and
time management.
We have observed various functioning of the store
management.
We have also learn how to analyze the form and their
improvement should be on their billing sections and customer
service also.
