iLIFT TV manana samuseva i-lift.tv

1. THE FIRST RUSSIAN MULTIPLATFORM REALITY ABOUT
STARTUPS, INVESTORS AND MONEY
HD, REALITY TV
TV+Web+Mob+Event+PR+Social Media+Incubator
STARTUP COMMUNITY
Release Date - 10.03 -30.06.2012
Broadcast: КоммерсантЪ TV, ДождьTV, YouTube
Mobile Apps iPhone, iPad
Target Demografic: 18-45 age
KPI: Cover 15mln, Frequency 3+ 50%, GRP 300%
Format: WEBisodes 150х2min, TV 100х2min

2. TREND ON STARTUPS. WORLD EXPERIENCE

3. MEGAFON INVESTS $1mln in startup

4. TRENDS «PUSH» STRATEGY -TARGET 21-35
60 million Internet users 21 million from a
mobile, 65% of communication
Penetration of mobile Internet +25%
$1bn-advertising in Runet —an increase of 37%
of the 1 billion mark views clips a day in 20
million unique Youtube videos in Runet
$ 185mln video advertising (forecast j. Son Pr)
Sisco predicts to 2012-90% share of video
16-24 years at 90% controlled Internet Holdings,
35 million users, 13-35 years
Нишевые сайты с
Для построения высокими
охвата показателями
аффинити
Источник:
TNS
Web
Index
–
Россия

5. i-LIFT.TV - FORMAT «FRAPA» Europe & USA
“LIFT” -a place where startups meet with investors,
and ideas with money. The idea of reality: "how to Lift up” in 2 minutes.
There are 2 minutes in order to sell the idea, prototype, get investments
Know-how:
1. MIPTV 2012
2.DIGITAL-MULTIPLATFORM
TV, MOBILE, WEB 360 around the brand
3.STARTUP COMMUNITY + INCUBATOR
Скворинг экспертов, съемки в Лифт с инвестором.
Rating: Microsoft, Сколково, Intel, РВК
4.iStreaming LIVE TV & Event TV
Translation from backstage, master classes with
businessmen, breakfast with investors,
format iPRORIV with sets from silicone valley
5.VIDEO — NEW TREND
Startup trends in Social Media:
Facebook, Twitter, Youtube
150 videos on Youtube, ДождьTV, КоммерсантTV

6. 2 MINUTES TO SELL A STARTUP TO AN INVESTOR
2 season- 30 investors from Silicone and Russia
Arkady Dvorkovich (Assistant to the President of the Russian Federation)
Alexander (Sasha) Galitsky (Almaz Capital)
Gleb Davidûk (iTech Capital)
Alexander Turkot (Skolkovo)
Max Medvedev (Adventure Seed Fund)
Edward Shenderovich (Kite Ventures)
Igor Taber (Intel Capital)
Mike Tsygankov (Microsoft Seed Fund)
Kirill Махариский(Ostrovok.ru)
Ivan Nechaev (RNT-GLONASS, MER Seed Fund),
Peter Vasterbaka (Angry Birds),
Paul Bušet (Gmail, Google Adwords)
Kevin Kolleran (Facebook)
Bill Tai (CRV)
Dave Mcclure (500startups)
Sanilevič Sani (Yatic Venture Capital)
Aaron Aba (Y-Combinator)
Aidar Kaliev (VTB Capital)
Peter Zhukov (Indigo Capital)
Igor Agamirzian (MERs)
Ruben Vardanian (Troika dialog, Sberbank)
Sergey Nationals (Bystrov)
Oleg Tinkov (Tinkov System),
Mikhail Šamolin (Mts)
Mikhail Prokhorov (Onexim::about)
Max Marigold (Coherent)
Nikolai Pryanishnikov (Microsoft)
Vladimir Dolgov (Google)

7. VIDEO-CONTENT – EХРERT GENERATION
FORMATS - 150х2min Webisodes & Mobisodes, 100х2min TV
EVENTS - iLIFTTV COFFE BREAK & iLIFTTV CLUB
iLIFT - FORMAT «FRAPA» EUROPE & USA
The idea of “LIFT”- how to “lift up” in 2 minutes
“LIFT” -a place where startups meet with investors,
and ideas with money. The idea of reality: "how to Lift up” in 2 minutes.
There are 2 minutes in order to sell the idea, prototype, get 1, 2 rounds of
investments
iLIFTTV - 10 weekly filmings of startup- investor pitches and 5 videos in the
daily rotation on TV ,
iLIFTTV COFFEE BREAK – weekly breakfast with investors with translation
on i-LIFT.TV,
iLIFTTV CLUB – monthly startup battles of 5 businessmen in the format of an
after party for young entrepreneurs with a club card!
«Cкворинг» of startups by the board of experts of www.i-Lift.TV,
The activity of users on Facebook, Twitter, Youtube!

8. INCUBATOR www.i-Lift.TV. Streaming Live TV
Virtual incubator, streaming live TV with backstage shooting of iLiftTV,
video blogs, startups, expert Council of investors and startups, open-id
facebook, youtube, twitter and following-like
USER MANUAL-CASE www.i-Lift.TV Startup company
draws up on www.i-Lift.TV an invest-teaser (idea, competitors, team, business
model, scale, market share, investments) the Expert Council selects startups
to shoot in the Lift and on TV. Know-how iStreaming Live TV-broadcast with
backstage and breakfast

9. SOCIAL MEDIA БРЕНДА В ЛИФТ
Стартап-комьюнити, Online-PR, Youtube.com/iLiftTV
реклама в ЛИФТ и вирусные ролики на главной YOUTUBE

10. EVENT, iPad+iPhone Apps
iLIFTTV - Weekly top 10 shooting startup pitchеs and 5 spots in the daily rotation on TV.
iLIFTTV COFFEE BREAK – weekly breakfast with the investor with transmission to
i-LIFT .TV.
iLIFTTV CLUB - monthly startup battles of 5 business for money in the format of an
After Party for the young entrepreneurs with a Club card!
iPRORIV — Communicational platform with silicone valley and investors

11. BUSINESS-PARTNER iLIFT
1)Заставки и Product Placement - КоммерсантTV и ДождьTV
5-7 video rotation per day
2)Post-roll, Pre-roll, Overlay in the videos: 10 top of ru-net(Youtube, Яндекс-
video, Rutube, Вконтакте)
Making stylized videos of interviews and master- Title Plan
classes for www.i-Lift.TV, iPhone, Youtube/iLiftTV Impressions 30 000 000
3) Logo and Branding i-LIFT.TV CPM -Cost
www.i-Lift.TV -200 000, Twitter -10000, Facebook per 1000 200 rub.
impressions
-10000, Youtube – 2 mln,
Vkontakte 300 000 and iTunes (iPad, iPhone) СTR -Click-
Event: STREAMING Live translation through 0.10%
ratio
4)Youtube.com/iLiftTV и Masthead-banners Youtube Clicks 3 000 000
-1,5 mln views, YVA-videos, Promoted Videos ,targeting
on selected words CPС -Cost 2 rub.
per click
5)sponsorship iLIFTTV COFFE BREAK, iLIFTTV
CLUB, iPRORIV
KPI - 3,2mln users, 1 млн unique users, 50% -20min per day www.i-Lift.TV

12. EVENTS

13. МУЛЬТИПЛАТФОРМА Up to 1000000 dollars and
the creation of a young
Мультиплатформа succesful entrepreneur club
TV - air 100 iLift videos Streaming live TV of
filming ,events and master
Internet – Webisodes- 150 2-minute classes- on line translation
videos from backstage+ videoblogs
Mobile - application iLiftTV for of investors
iPhone+ iPad Apps Events+ new format of
Social media - apps startup battles
Facebook,YouTube,Twitter, i-LIFT.TV
joins partner ratings, investors and
funds, startup-grants: Microsoft,
Skolkovo, МТС, Intel, Cisco
Virtual incubator- growth of a
startup during the project and search
of investments, growth of revenue

14. iLIFTTV COFFEE BREAK - weekly breakfast with investors
with translation on i-LIFT.TV
1) during each shooting of a new iLift season
there will be a daily ‘breakfast with the investor’.
2) Format: EventTV master-class from a famous
investor + filmed on streaming live TV

15. iLIFTTV CLUB - monthly startup battles of 5 businessmen in
the format of an after party for young entrepreneurs with a club
card!
1) Format: EventTV + RealityShow
2) participants:
Startups - 5 people
Advisory Council – 5 people
3 Investors
3) guests: funds, partners, media, startups
and brands

16. iPRORIV — Communicational platform with silicone
valley and investors
1) Format: EventTV + RealityShow +
Forums
2) participants: investors, startups,
foundations, MEDIA partners
3): master-classes from foreign
investors, startup battles, forums,
surveys

17. EVENTS
iLIFTTV COFFE
BREAK – iLIFTTV CLUB –
IPRORIV
breakfast with the startup battle
investor
EventTV
Event format EventTV EventTV+ReallityShow +ReallityShow+Forum
Number of
50 200 600
participants
Number of events per
9 3 1
season
Duration 1,5 часа 3 часа 1 день
TV+streaming live TV
Filming streaming live TV TV+streaming live TV
www.i-lift.t+
www.i-lift.tv+
Коммерсант TV +
Коммерсант TV +
Webcast www.i-lift.tv Дождь TV+ invited
Дождь TV

18. SPONSORSHIP
iLIFTTV COFFE
iLIFTTV CLUB –
BREAK – breakfast IPRORIV
startup battles
with investors
The participation of a
representative of the + + +
sponsor
Sponsors’ product
+ + +
placement
Site branding + + +
iLift filming - + +
Posting logos in iLift
+ +
videos
-
References in MEDIA - -