An innovation showcase of the next-wave of organic engagement

1. Closing the consumer cycle
An innovation showcase of the next-wave of organic engagement
@rmanchee
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Thursday, December 13, 12

2. old new
media
traditional
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3. off on TV | PC
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4. off on TV | PC
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5. © 2012 Digital Generation Inc. All rights reserved.
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6. © 2012 Digital Generation Inc. All rights reserved.
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7. © 2012 Digital Generation Inc. All rights reserved.
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8. connected
internet of things
>
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9. © 2012 Digital Generation Inc. All rights reserved.
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10. 7 billion
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11. 5.1 billion
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12. 4.2 billion
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13. 2012
THIS YEAR
there are more
networked devices
than humans on
the planet
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14. convergence
w ev
at er
h v er
ne
he er
w ev
w h er
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15. © 2012 Digital Generation Inc. All rights reserved.
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16. © 2012 Digital Generation Inc. All rights reserved.
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17. Modern Family Viewing
86%
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18. Dual Screen Activities
What are Tablet and SmartPhone Users doing while watching TV?
57%
Checking Email
Surfing for unrelated info
44%
Visiting Social Networking site 44%
Checking sports scores 34%
Looking up info related to content 29%
Looking up content related to Ad
19%
Looking for coupon/deal related to Ad
16%
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Thursday, December 13, 12

19. Dual Screen Activities
25%
Consumers go online after seeing TV ad
Yahoo / Razonrfish Q4 2011
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20. automatic ACR
content recognition
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21. © 2012 Digital Generation Inc. All rights reserved.
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22. 2-way
communication
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23. Bluetooth
2-way Audio
communication Visual
WiFi
NFC
?
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24. assumed
audience
measurement
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25. accurate
audience
measurement
))
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$)

26. © 2012 Digital Generation Inc. All rights reserved.
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27. © 2012 Digital Generation Inc. All rights reserved.
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28. Client-Side Solution >10 Secs
Spot ID = Ad ID
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29. ✗
20%
✗
✗
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30. Server-Side Solution <2 Secs
Spot ID = Ad ID
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31. 17+% FULL
4 MIN VIDEO
2.34% CTR
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32. active
engagement
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33. next?
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34. Retarget
HD Ad
10% off
Interact Retarget Purchase
5% off
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35. © 2012 Digital Generation Inc. All rights reserved.
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36. #1
placement
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37. © 2012 Digital Generation Inc. All rights reserved.
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38. Post-Production Product Placement
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39. © 2012 Digital Generation Inc. All rights reserved.
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40. {weetabix}
won’t skip content
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41. #2
connection
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42. © 2012 Digital Generation Inc. All rights reserved.
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43. visual
recognition
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44. © 2012 Digital Generation Inc. All rights reserved.
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45. #3 interaction
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46. © 2012 Digital Generation Inc. All rights reserved.
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47. Andre
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48. © 2012 Digital Generation Inc. All rights reserved.
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49. © 2012 Digital Generation Inc. All rights reserved.
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50. © 2012 Digital Generation Inc. All rights reserved.
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51. © 2012 Digital Generation Inc. All rights reserved.
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52. © 2012 Digital Generation Inc. All rights reserved.
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53. © 2012 Digital Generation Inc. All rights reserved.
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54. &
lie ohn
Ju J
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55. © 2012 Digital Generation Inc. All rights reserved.
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56. © 2012 Digital Generation Inc. All rights reserved.
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57. © 2012 Digital Generation Inc. All rights reserved.
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58. © 2012 Digital Generation Inc. All rights reserved.
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59. © 2012 Digital Generation Inc. All rights reserved.
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60. © 2012 Digital Generation Inc. All rights reserved.
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61. © 2012 Digital Generation Inc. All rights reserved.
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62. © 2012 Digital Generation Inc. All rights reserved.
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63. #4
communication
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64. © 2012 Digital Generation Inc. All rights reserved.
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66. © 2012 Digital Generation Inc. All rights reserved.
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67. © 2012 Digital Generation Inc. All rights reserved.
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68. © 2012 Digital Generation Inc. All rights reserved.
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69. SteveJohnson Goal!! What an absolute corker!!
Got to be man of the match now? 124
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70. #5
conversion
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71. Tablets used more in the home
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72. © 2012 Digital Generation Inc. All rights reserved.
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73. © 2012 Digital Generation Inc. All rights reserved.
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74. + 150k
1M+ + 50k
+ 50k
€$£ + 150k
+ 100k
+ 50k
+ 150k
+ 250k
+ 50k
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Thursday, December 13, 12

75. VersaTag+ Concept DSP+?!
T
T
Spot ID = Ad ID
T
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76. © 2012 Digital Generation Inc. All rights reserved.
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77. PLACEMENT COMMUNICATION
CONNECTION INTERACTION CONVERSION
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78. Last year, more data was
generated by individuals
than in the entire history
of mankind through 2011
Data fast
is growing
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Thursday, December 13, 12

79. © 2012 Digital Generation Inc. All rights reserved.
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80. Cross-Channel Platform
DG Servers Optimization One
Display Report
TV
In-Stream
deliver, engage, and
Mobile
measure a complete
digital story
Search
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Thursday, December 13, 12

81. [ ENGAGEMENT
EVERYWHERE ]
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Thursday, December 13, 12

82. [ ]
THANK YOU
ENGAGEMENT
EVERYWHERE
Ryan K Manchee
ryan.manchee@mediamind.com
@rmanchee
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12