This talk at the fantastic Lean UX 2014 conference tried to show that we need to be explicit about the fact that along the way to creating great product very different types of work are involved. We need to acknowledge that fact and try to give each type of work the space it needs without constraining it in the wrong way. Especially, we need more explorative, opening work in the beginning, which brings with it a ll kinds of characteristics we are not used to, like non linearity, high level of uncertainty etc. At the very end, when offering the product, we require a production mindset, linearity and repeatability to scale the product. This explains some of the conflicts we hear and some of the contradictions we here in the world of product development. They are contradictions no longer once we start to realize that they reflect different types of work, required in different phases of product discovery -> development. Very happy for your feedback.

1. 11
@markusandrezak
@ueberproduct
http://www.ueberproduct.de
Creation & Production combined
#LeanUX14, Friday April 11th
Markus Andrezak

2. 22
Some help from Russel Ackoff
„Doing the wrong thing
right is not nearly as
good as doing the right
thing wrong.“

3. 33
Some help from Russel Ackoff
„Continuous
improvement is nowhere
as important as
discontinuous
improvement. Creativity
is a discontinuity. A
creative act breaks with
the chain that has come
before.“

4. 44
Some help from Russel Ackoff
„You never become a
leader by imitating. You
only become a leader
by leapfrogging those
that are ahead of you.
And that comes about
through creativity.“

5. 55
Artefact ArtefactProcess
Artefact
Process
Process
Process

6. 66
Photo: jp.wikipedia.org, CC license
Process
Visualization

7. 77
I am sorry, but
you are not agile
…
Photo: By Guyon Morée from Beverwijk, CC-BY-2.0, via Wikimedia Commons, CC license

8. 88
Non Linearity – Design Thinking

9. 99
Non Linearity – Creative Process (Apple)

10. 1010
Existing Data
& Product
Projection
Extrapolated
Product
Analytical Thinking = Closed System

11. 1111
Abductive Thinking
Research
Vision
Needs
Derived
Product
Abductive Reasoning = Generative

12. 1212
Slide by Jabe Bloom (@cyetain)! Thx!

13. 1313Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons
„Use customer input to
gain external
perspective -> helps to
see the whole picture:
Enables global
optimization by
serendipity.“

14. 1414Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons

15. 1515Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons

16. 1616Photo by Annalisa Parisi, CC-BY-3.0 License via Wikimedia Commons

17. 1717
The knowledge funnel as glue
Production /
Operational
Excellence
Discovery

18. 1818
ProductionCreation
http://upload.wikimedia.org/wikipedia/commons/4/45/Cynefin_framework_Feb_2011.jpeg
Cynefin = Dynamics of the system

19. 1919
Research = structured inquiry

20. 2020
Generative research
“What are the right / relevant problems?”
4 types of research (by Erika Hall)

21. 2121
Descriptive/Explanatory research
“What are right solutions? Why? How?”
4 types of research (by Erika Hall)

22. 2222
Evaluative research
“Does the solution work?”
4 types of research (by Erika Hall)

23. 2323
Casual research
“Testing the product, watch, observe.”
4 types of research (by Erika Hall)

24. 2525
Interview
Questionnaire Concierge
Prototype
Paper Prototype
LoFi Dummy
Click Dummy
HiFi Dummy
Production
Product
Research
activities
along the
knowledge
funnel

25. 2626
Frontend Prototyping
Backend Prototyping
Production Code!
Dev
activities
along the
knowledge
funnel

26. 2727
Production
Creation

27. 2828

28. 2929
Operational Excellence
Creation
Production80%
20%

29. 3030http://www.flickr.com/photos/dullhunk/202872717/

30. 3131
http://www.flickr.com/photos/theredproject/3302110152/
Stephen Bungay
Stephen Parry
Erika Hall
Will Evans
Jabe Bloom
Fridel Detzner @ Jimdo
And: You!!!

31. 3232
@markusandrezak
@ueberproduct
http://www.ueberproduct.de