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Community Engagement
1. Tap Into the Crowd
Engaging Your Community #sfjengage
Mandy Jenkins @mjenkins
2. What is Community
Engagement?
Listening, joining, leading and
enabling conversation with our
readers to bring them into the
newsgathering process and elevate
our journalism.
3. What it isn’t
Promotion/PR
Distribution of content
An online-only effort
Steve Buttry, Digital First Media
4. 3 Types of Engagement
Conversation
Collaboration
Outreach
Joy Mayer, Reynolds Journalism Fellow, University of Missouri
5. 8 Rules of Engagement
1. Respond to replies, comments and
questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
6. 8 Rules of Engagement
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent in timing and content
8. Don't just push your content out
7. Let’s Chat
Get readers’ input on your work
Get them in direct contact with
newsmakers and experts
Ask them what they want to know from
those you cover
More info on chats
11. What is Crowdsourcing?
When you call on your
readers/followers to contribute to a
story
Calls for content, news tips and story
sources
Can be breaking or long-term
Involve a little or a lot of information
20. Storify: Add Readers’ Voices
Into Your Story
Can pull in tweets, public Facebook
comments, photos from Flickr & Instragram
Pulls in video/audio
Can import from other Storifys
Reaction stories, Twitter fights, tell a
dramatic story through others' words
25. Hosting Meetups
Planned “meetups” for those interested in
your beat
Maybe a happy hour or coffee meetup
May consider online invites
Could be about a certain topic, or an open
forum
30. THANKS!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins
Notes de l'éditeur
We’ll go over aspects of all 3 today
YDR: Weekly chats with experts, CPAAt YDR, a chat with a local job recruiter ended up getting one reader a job
YDR chat with a saffing agency actually got one reader a jobCan do Twitter chats, formally or informalyHashtag or just Rting and answering questions
This is a big part of our focus at DFM
Lauren Boyer’s meetups and office hours. Hanging out at local markets, convenience stories (w/permission). Usually makes a video, curates or writes a story from it
Ypsilanti, MI newspaper’s community media labTorrington, CT newsroom café – actual coffeehouse w/ free computers, archive access, reporters work from thereOne has a deliOffering classes for the public and bloggersRenting space for eventsMovingout of old suburban newsrooms into smaller downtown, foot traffic spaces
York Daily Record livestreams both daily meetingsNew Haven liveblogsMany other have these and/or public budgets (show new haven)
Mobile media labsPioneer Press’s TC Rover – wifi, generator, big screen TVVikings training camp, had Madden gamesTweets, live videoGoes to events, teaches classes on blogging and social media. You can request itALSO Opening newsroom in downtown storefontsOpening satellite office on college campus