1. Tap Into the Crowd
Mandy Jenkins @mjenkins
Toronto NewsTrain #TORSocial
2. What is Crowdsourcing?
• When
you
call
on
your
readers/followers
to
contribute
to
a
story
• Calls
for
content,
news
7ps
and
story
sources
• Can
be
breaking
or
long-‐term
• Involve
a
li?le
or
a
lot
of
informa7on
4. Before
You
Crowdsource
• Be
engaged
in
the
social
community
• Build
Twi?er
lists
of
key
contacts
• Have
a
plan
for
when
you
can’t
plan
• Incorporate
into
story-‐planning
5. When News Breaks
• Open
keyword
searches
• Monitor
key
Twi?er
lists
• Have
reporter
or
news
org
start
twee7ng
live
to
get
and
share
info
6. Transparency Helps
•
Say
what
you
know
•
Say
what
you
don’t
know
•
Say
what
you
want/need
to
know
•
Don’t
spread
rumors
•
Vet
sources
&
informa7on
•
Ask
ques7ons
as
you
gather
info
•
RT
with
context,
note
if
it's
verified
9. When
You
Find
a
Source
• Connect
with
eyewitnesses,
get
contact
info
• Follow
who
you
reach
out
to
• Have
them
wait
for
a
reporter
on
scene
• Verify!
10.
11. • Search
venues
on
Foursquare.com
• “Mayor”
is
great
source
for
info
about
a
business
or
venue
(employee
or
regular
customer)
29. Storify:
Add
Readers’
Voices
Into
Your
Story
• Can pull in tweets, public Facebook
comments, photos from Flickr & Instragram
• Pulls in video/audio
• Can import from other Storifys
• Reaction stories, Twitter fights, tell a
dramatic story through others' words
30. Use the Storify Plugin
• Easiest way to save specific tweets
and Facebook updates
• Save specific passages to Storify
• Save stuff for later, for research
• All things saved go to your Storypad
32. THANKS!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins
Credits: Steve Buttry originated some slide images, text