Tips and tricks for college journalists on establishing (or bettering) their online profiles to attract potential employers.

1. Your Boss Will
Love Those
Party Pics
Readying Your Online Image for the
Professional Journalism World #imageDR
Mandy Jenkins @mjenkins NYC12 3/19/2012

2. Google Yourself

3. Some Ground Rules
You are a journalist no matter
where you are online, so act
accordingly.

4. Some Ground Rules
Yes, even your allegedly
private accounts.

5. Some Ground Rules
Yes, even your allegedly
private accounts.
So don't be stupid

6. Do You Want an Employer To See...
...you repeatedly cursing on a public social
account?
...you advocating for political groups/causes?
...the fact that you 'Like' this

7. Twitter At Its Best

8. Who Is This?

9. It's All About Who You Follow

10. Muckrack.com

11. Get Involved With Those You Admire
• Retweet them
• Reply to their updates with your own insights
• Help when they're looking for info
• Ask them questions
• Watch how they interact on social media

12. Find Who to Follow
• By subject/location: Twellow.com,
Wefollow.com
• Look at others’ follows/followers
• Spy on Twitter lists
• Listorious.com

13. Cleaning Up Facebook

14. Some Ground Rules
Don't expect to be anonymous here -
prospective employers will look here
(and likely find you).
So use one account - and your real
name.

15. Keep Your Private Life Private

16. Tweak Your Privacy Settings
• Limit who can see what others post on your
timeline
• Limit who can see you in tagged content
• Limit visibility on your past posts
facebook.com/settings/?tab=privacy

17. Clean Up Your Photos

18. Keep Your Friends Private

19. Build Friends Lists
facebook.com/bookmarks/lists

20. Custom Privacy Settings

21. Target updates

22. Everyone Sees You Differently

23. Make Your Facebook Worthwhile
• Join journalism or trade groups on Facebook
• Subscribe to professional journalists
• Link your blogs and other social accounts
here

24. Going Public On Facebook
• Turn on Subscriptions: Anyone can read your
public posts
• Set up a vanity url at facebook.com/username
• Add your job/internship history and a snappy
bio to About section (and make it public)

25. LinkedIn: Your Job Connector
Use only for professional contacts
• Former students who've graduated
• Internship contacts
• Professionals you've met or worked with

26. Google+: Do It For The SEO

27. Set Up Alerts On Your Name
google.com/alerts
To eliminate results from your newspaper's site:
"first last" -yoursiteurl.com

28. Mandy Jenkins
Twitter: @mjenkins
ZombieJournalism.com
Find these slides at:
slideshare.net/mandyjenkins