A presentation aimed at NGOs, non-profit organizations and activists in India about how social media has changed the dynamic with the audience. Delivered in September 2014.
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Social Media for NGOs and Non-profits
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16. Storyful/intro slide
The world’s first social media news agency.
• State-of-the-art strategies and tools for finding
news as it is breaking on social media
• Verifying eyewitness content from all over the
world
• Distributing newsworthy eyewitness content to
newsrooms.
• Licensing viral content
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Blogs have been around a long time – they started the change. Independent activists and journalists had a place to easily publish online.
This is a map of Facebook activity – FB, Twitter, Youtube gives a platform for anyone to get their work out there.
BB getting around Thailand governtment crackdown on foreign news site access by publishing BBC Thailand to FB. Also: CJs using WeChat to get around censorship in China
Activists, NGOs and journalists are able to quickly shoot/report and get it on the web, where it is amplified around the world. My company, Storyful, specializes in finding their stories, verifying them and getting them to bigger media orgs. We wouldn’t know much about what is going on in Syria, Iraq or Gaza if not for citizen journalists.
Trying to avoid tools, but you should sign up for this one, still in beta
Tracks reach, RTS, shares, fan/follower growth across many toolslike Twitter, Instagram, FB
BBC, real-time China and others using chat apps like WhatsApp and WeChat to distribute news and get reactions. Reaching young audiences and those without higher end phones