1. Oklahoma
Opportunities
Bringing Retail to Oklahoma Cities Through
ICSC Shows And Events

2. What is ICSC?
• International Council of Shopping
Centers
• Clearinghouse for Retail
• Fast and Focused
• Meeting Driven at larger events

3. RECon - Las Vegas

4. RECon - Las Vegas
• Quick, focused
meetings
• Preparation is key

5. RECon - Las Vegas
• Know what you have
to offer
• Demographics
• Opportunities
• Incentives
• Land/Sites/Spaces
• Know what you want

6. Questions You’ll Get
• It’s Vegas. We know
why you want to
go.
• Will you come back
with a deal?
• How do we
prepare?

7. What You Need To Know
• Get a comprehensive list of available
commercial parcels and sites
• Aerials are a must
• Know the zoning & pricing for any sites
you present
• Get solid demographics and market
data

8. Before Vegas
• ICSC OK/Ark idea exchange Monday,
Sept. 19th at the Skirvin in OKC
• Texas ICSC Dealmaking show Nov.
2-3-4 in San Antonio

9. Oklahoma Opportunities
• In 2010, a dozen Oklahoma cities large
and small decided to go to the Texas
show as a coalition and try to make an
impact.

10. the Booth, 2010

11. The Booth

12. The Booth

13. Reception - Relationships

14. Participants2011
2010 Guymon
Glenpool
Enid
Cushing
Ponca City
Sulphur
Woodward
Collinsville
El Reno
and Collinsville!
Shawnee
Bethany
Choctaw

15. The Message

16. The Outcome?
• Anecdotal evidence: Very positive!
• Bystanders, other cities and Economic
Development agencies visited the
booth, took pictures
• Developers who did not make it to the
reception came by... word spread.

17. Questions?
Mandy Vavrinak
Crossroads Communications, LLC
918-633-4397 | mvavrinak@mac.com
mandyvavrinak.com