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Source: Wikipedia  Data as up to Oct, 2007
Star Air Paramount Airways Kingfisher Indus Air Go Air Air Sahara Magic Air Spicejet Jet Airways East West Indigo Indian Air One Air Deccan Air India Start-up Airlines Low Cost Carriers Full Cost Carriers
COMPARATIVE STUDY OF MARKETING STRATEGIES
CRITERIA OF COMPARISION ,[object Object],[object Object],[object Object],[object Object]
KINGFISHER…   fly the good times ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
INDIAN AIRLINES ,[object Object],[object Object],[object Object],[object Object],[object Object]
COMPARISION: PACKAGES   KINGFISHER  INDIAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Strategies ,[object Object],[object Object],[object Object]
Customer Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
CUSTOMER FEEDBACK "No doubt, Kingfisher Airlines is a prestigious possession of India and unparalleled in the world." I really enjoyed the international class comfort provided for the first time in the Indian skies such as personalized video screens, wider seats, adjustable headrests, world class cabin crew, the designer interiors, taking care of my needs immediately, etc. It is really amazing and fascinating … As soon as I got into my seat, I felt as if I was relaxing in the comfort of my home.  Right from the moment I got my e-ticket in hand, I noticed two common elements about your airline – aesthetic beauty and consistency in look and feel (Red & White colours). Right from the boarding pass till the aircraft seat, including the flight attendants’ uniforms, everything was in red & white.  As an Indian, I am proud to say that Kingfisher Airlines is re-defining the skies over India. No doubt, Kingfisher Airlines is a prestigious possession of India and unparalleled in the world.
BEST CRM PRACTICE…. ,[object Object]
Thank you

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Mm1 07 Presg08 25 July 07

  • 1. Source: Wikipedia Data as up to Oct, 2007
  • 2. Star Air Paramount Airways Kingfisher Indus Air Go Air Air Sahara Magic Air Spicejet Jet Airways East West Indigo Indian Air One Air Deccan Air India Start-up Airlines Low Cost Carriers Full Cost Carriers
  • 3. COMPARATIVE STUDY OF MARKETING STRATEGIES
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. CUSTOMER FEEDBACK "No doubt, Kingfisher Airlines is a prestigious possession of India and unparalleled in the world." I really enjoyed the international class comfort provided for the first time in the Indian skies such as personalized video screens, wider seats, adjustable headrests, world class cabin crew, the designer interiors, taking care of my needs immediately, etc. It is really amazing and fascinating … As soon as I got into my seat, I felt as if I was relaxing in the comfort of my home. Right from the moment I got my e-ticket in hand, I noticed two common elements about your airline – aesthetic beauty and consistency in look and feel (Red & White colours). Right from the boarding pass till the aircraft seat, including the flight attendants’ uniforms, everything was in red & white. As an Indian, I am proud to say that Kingfisher Airlines is re-defining the skies over India. No doubt, Kingfisher Airlines is a prestigious possession of India and unparalleled in the world.
  • 15.