1. Building new-age ecommerce portal using
opensource platform
By:
Mangesh Wagh
Signy IT Solutions Pvt Ltd, Pune

2. Changing needs of basic ecommerce engine
It was about, Now it is also about,
 Product catalogue  In-built promotion engine
 Payment gateway  Ability to up-sell, cross-sell
 Inventory management  In-built engine for managing search engine rankings
 Shipping management  Intuitive content management system to manage
 Basic reporting static content
 Good looking design  Intuitive admin interface
 Less complex admin  Comprehensive analytics and reporting
interface  And more…
Signy IT Solutions Pvt Ltd 2

3. Now ecommerce platform is also about…
 Ability to do consultative selling without human
interface
 Ability to create a mind-blowing user experience Demand just keeps
growing. Unless your
 Ability to do sharp targeting
ecommerce portal fulfills all
 Ability to pull an average web surfer to your or most of these needs, it
product page becomes
 Ability to manage customers by groups very difficult to survive and
sustain in present
 Ability to run intelligent loyalty programs
competitive scenario.
 Being scalable to social commerce
 Being compatible for mobile platforms
..so got to do it. Problem now is: budget requirement and turn-around time.
Signy IT Solutions Pvt Ltd 3

4. Solution: opensource, feature-rich platform
 There are number of opensource ecommerce platforms
available – Magento, osCommerce, VirtueMart, CSCart
to name a few. Plenty of platforms are
available. Such platforms
 Among them, we believe, Magento looks like the most
can be
comprehensive and feature-rich platform. implemented, customized
– It is most widely used. to our liking and made to
– It can serve almost all new-age ecommerce perform.
requirements. However, the key remains
is how we utilize if not
– It can be deployed quickly.
exploit value out of them.
 However, choice of platform can only be firmed after
analyzing the business needs of a particular
ecommerce portal.
A good partner, who takes consultative approach and helps you utilize value out of
your ecommerce platform, is what you need.
Signy IT Solutions Pvt Ltd 4

5. Approach
What and how we deliver value
Signy IT Solutions Pvt Ltd 5

6. Preparation
 Understanding your vision, goals and expectations
 Understanding the product range Such preparation helps
faster and effective
 Understanding profile of current buyers
deployment.
 Analyzing the geographical-reach potential
 Analyzing direct and indirect competition Lack of preparation may
 Analyzing all that in the system-context not cost us a feature but it
 Workout a product and catalogue presentation strategy
delays the progress.
 Workout promotion tactics More importantly how it
 Recommend and discuss with you worked out affects is - it does not
strategies and tactics help utilizing the full value
 Prepare and publish deployment plan of the powerful engine.
Signy IT Solutions Pvt Ltd 6

7. What you get – a snapshot of features
 Rich and intuitive admin interface  SEO engine
 Powerful marketing and promotion tools  Comprehensive in-built engine to make
 Featured products the site search engine friendly
 New products  Dynamic management of SEO activities
from admin interface
 Up-sell, cross-sell, related products
 Intelligent maneuvering of search terms
 Custom designs for different products
possible
 Catalogue level promotions
 Multiple stores can be created from one
 Product level promotions
installation instance
 Shopping cart level promotions
 Multilingual stores views can be created
 Comprehensive catalog-management
 Future ready for creating and managing
engine
iPhone/iPad and Android compatible sites
 Comprehensive and intuitive inventory
from the same installation instance
management mechanism
 Taxing rules can be easily configured
 And many more…
 Shipping rules can be easily configured
Signy IT Solutions Pvt Ltd 7

8. How it helps you – a snapshot of benefits
 Get complete control over the user experience, content, and
functionality of your online channel
 Enjoy unmatched flexibility in intelligently managing your
ecommerce site
 Get the power to create sites that provide an unrivaled and rich
online shopping experience for your customers, tailored to your
unique business needs
 Own an engine which is designed to be completely scalable
 Be assured of an extensive support
 And more…
Signy IT Solutions Pvt Ltd 8

9. Unspoken benefit of good ecommerce site
 We generally tend to forget an important benefit of a good
ecommerce portal, which is – bring more customers to
your physical retail shop.
 Especially in India, where online buying habits are on sharp Bring more
rise, many online enthusiasts try to have some ‘taste' of it. customers to
They may not buy online immediately; but they check your physical
ecommerce sites and decide their ‘go-to’ shops. store
 People do make opinions about a shop based on its web
presence. A good ecommerce site, thus, helps your
brand, helps boost footfall in your shop and helps raise
your revenue directly and indirectly, both.
Signy IT Solutions Pvt Ltd 9

10. Engagement model
 It is tempting to standardize engagement model. However, that does
not work too well for all customers.
 Scenarios can be different for different types of customers –
– Well established or backed-by-funds company will have turnaround time
and overall quality as major concerns than the budget and fund flow.
– A company which does not have in-house IT staff will have more concerns
about the support, maintenance and hand-holding.
– A well-funded startup venture will have more concerns about ‘time to
market’.
– Any other startup would have budget as well as ‘time to market’ concerns.
 All such scenarios can not be handled by any standard engagement
model.
We focus on creating a win-win situation by being flexible in working out
engagement model.
Signy IT Solutions Pvt Ltd 10

11. Contact
Mangesh Wagh
Co-founder, Director
Signy IT Solutions Pvt Ltd, Pune
Email: mangesh@signyit.com
Cell: +919561096003