Your Need Publicity For Your Book Where Do You Start And What Do You Look For

1. Your Need Publicity for Your Book Where Do You Start and What
Do You Look For
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and
publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the public
hears about you and your book, the more likely your book will stand out from the hundreds of thousands
published every year.
As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to
get your message heard by consumers. But, with different publicity firms out there competing for your
business, how do you choose the right one? What factors should you look for and which are the most
important?
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Experience. How important is experience? Very. You need to employ a company who has had years of
experience promoting books on talk radio. A skilled firm knows how to develop an angle from your book
that will get you the broadest national exposure. They will know how to write an effective press release
that stands out from all the rest. And most importantly, they know how to get a positive reaction from
producers that results in a booking. This is the kind of experience that will ensure you get quality media
placements.
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Quality Markets. In what markets will you be heard? If you’re paying a firm to obtain media interviews,
you don’t want to be booked in markets smaller than top 100. There’s no question that stations in smaller
markets have value, but you don’t need to pay top dollar for someone to arrange it for you.
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Quality Stations. What caliber of stations will your interviews take place on? The criteria we use for
booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find
high-powered and low-powered stations. Obviously, the more power a station has, the more people will
be listening in. So, if you’re paying for media interviews, your best return on investment will be appearing
as a guest on larger stations.
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Guarantee. What sort of guarantee is in place? In the book promotion business, you’ll find some PR
firms whose fees are based on performance and others who charge a monthly retainer with no
guarantee. Given a choice, your best bet is to work with a performance-based firm as your media
placements will be guaranteed.
Hopefully these four factors will help in your search for the right publicity firm.
Having been in the book publicity business for almost two decades, we know a thing or two about
generating media attention for books. If you want to hear more about EMSI’s affordable talk radio
campaigns, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life
conversation!
Call today – we’re looking forward to hearing from you!

2. Warmest Regards,
Marsha Friedman, President
P.S. We also offer a host of other essential publicity and advertising services, including TV and radio
commercials and infomercials. Once we understand more about your book, we can discuss the different
options available to create the national buzz that’s so crucial to a successful book campaign.
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