SlideShare une entreprise Scribd logo
1  sur  23
By: MANIK GUPTA FOR PGDM
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object]
 
[object Object]
 
 
[object Object],[object Object],[object Object],[object Object]
[object Object],Live every moment
 
[object Object],[object Object],Express Yourself
[object Object]
Taglines of brands
To justify taglines  tv  ad campaigns were launched
 
 
 
[object Object],[object Object],[object Object]
[object Object]

Contenu connexe

Tendances

Pepsi advertising strategy
Pepsi advertising strategyPepsi advertising strategy
Pepsi advertising strategy
Christina Amalan
 
Improving Brand Values: Nesquik
Improving Brand Values: NesquikImproving Brand Values: Nesquik
Improving Brand Values: Nesquik
Anna Rellama
 
Marketing Case Study - Saffola Journey
Marketing Case Study - Saffola JourneyMarketing Case Study - Saffola Journey
Marketing Case Study - Saffola Journey
Sharad Srivastava
 
PURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic BriefPURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic Brief
Adele Rose
 

Tendances (20)

Pepsi advertising strategy
Pepsi advertising strategyPepsi advertising strategy
Pepsi advertising strategy
 
Netflix marketing plan
Netflix marketing plan Netflix marketing plan
Netflix marketing plan
 
Cadbury campaign pitch presentation (naked idea agency)
Cadbury campaign pitch presentation (naked idea agency)Cadbury campaign pitch presentation (naked idea agency)
Cadbury campaign pitch presentation (naked idea agency)
 
Cottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in IndiaCottle Taylor:Expanding the Oral Care Group in India
Cottle Taylor:Expanding the Oral Care Group in India
 
Coca cola brand positioning
Coca cola brand positioning Coca cola brand positioning
Coca cola brand positioning
 
Improving Brand Values: Nesquik
Improving Brand Values: NesquikImproving Brand Values: Nesquik
Improving Brand Values: Nesquik
 
Brand audit of Nestle
Brand audit of NestleBrand audit of Nestle
Brand audit of Nestle
 
Coca cola marketing plan
Coca cola marketing planCoca cola marketing plan
Coca cola marketing plan
 
Nescafe Integrated Marketing Communication Plan
Nescafe Integrated Marketing Communication PlanNescafe Integrated Marketing Communication Plan
Nescafe Integrated Marketing Communication Plan
 
Netflix Case Study
Netflix Case StudyNetflix Case Study
Netflix Case Study
 
Nestle - Brand Management
Nestle - Brand ManagementNestle - Brand Management
Nestle - Brand Management
 
Brand Equity of Coca Cola
Brand Equity of Coca ColaBrand Equity of Coca Cola
Brand Equity of Coca Cola
 
Trident 360 Integrated Marketing campaign
Trident 360 Integrated Marketing  campaignTrident 360 Integrated Marketing  campaign
Trident 360 Integrated Marketing campaign
 
Marketing Case Study - Saffola Journey
Marketing Case Study - Saffola JourneyMarketing Case Study - Saffola Journey
Marketing Case Study - Saffola Journey
 
Netflix India - Campaign Planning - Powerpoint Presentation - 2017
Netflix India - Campaign Planning - Powerpoint Presentation - 2017Netflix India - Campaign Planning - Powerpoint Presentation - 2017
Netflix India - Campaign Planning - Powerpoint Presentation - 2017
 
Brand audit of Nestle ppt
Brand audit of Nestle pptBrand audit of Nestle ppt
Brand audit of Nestle ppt
 
PURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic BriefPURA Milk - Media/Creative/Strategic Brief
PURA Milk - Media/Creative/Strategic Brief
 
How Netflix Wins With Their Brand Strategy
How Netflix Wins With Their Brand StrategyHow Netflix Wins With Their Brand Strategy
How Netflix Wins With Their Brand Strategy
 
Advertising pitch ppt
Advertising pitch pptAdvertising pitch ppt
Advertising pitch ppt
 
Starbucks retail strategy
Starbucks retail strategyStarbucks retail strategy
Starbucks retail strategy
 

En vedette (13)

Logo quiz
Logo quizLogo quiz
Logo quiz
 
Slogan quiz
Slogan quizSlogan quiz
Slogan quiz
 
Logos
LogosLogos
Logos
 
Tagline quiz
Tagline quizTagline quiz
Tagline quiz
 
Slogans and logos
Slogans and logosSlogans and logos
Slogans and logos
 
Brands quiz
Brands quizBrands quiz
Brands quiz
 
Logo quiz
Logo quizLogo quiz
Logo quiz
 
Adidas brand case study
Adidas   brand case studyAdidas   brand case study
Adidas brand case study
 
Taglines Quiz
Taglines QuizTaglines Quiz
Taglines Quiz
 
Brand Quiz
Brand QuizBrand Quiz
Brand Quiz
 
Brand quiz
Brand quizBrand quiz
Brand quiz
 
Logo quiz
Logo quizLogo quiz
Logo quiz
 
Taglines and Logos - PPT
Taglines and Logos - PPTTaglines and Logos - PPT
Taglines and Logos - PPT
 

Similaire à Airtel Branding –A Case Study

Airtel brand evolution
Airtel brand evolutionAirtel brand evolution
Airtel brand evolution
PESHWA ACHARYA
 

Similaire à Airtel Branding –A Case Study (20)

AIRTEL
AIRTELAIRTEL
AIRTEL
 
Airtel Branding Strategies
Airtel Branding StrategiesAirtel Branding Strategies
Airtel Branding Strategies
 
Industrial ppt
Industrial pptIndustrial ppt
Industrial ppt
 
Admis - Bharti airtel by Harsh
Admis - Bharti airtel by HarshAdmis - Bharti airtel by Harsh
Admis - Bharti airtel by Harsh
 
Brand Airtel
Brand AirtelBrand Airtel
Brand Airtel
 
Airtel brand analysis
Airtel brand analysisAirtel brand analysis
Airtel brand analysis
 
Airtel brand evolution
Airtel brand evolutionAirtel brand evolution
Airtel brand evolution
 
Airtel Presentation (BRAND IDENTITY)
Airtel Presentation (BRAND IDENTITY)Airtel Presentation (BRAND IDENTITY)
Airtel Presentation (BRAND IDENTITY)
 
marketing Airtel presentation ppt
marketing Airtel presentation pptmarketing Airtel presentation ppt
marketing Airtel presentation ppt
 
Imc at airtel
Imc at airtelImc at airtel
Imc at airtel
 
Sanjay sharma01
Sanjay sharma01Sanjay sharma01
Sanjay sharma01
 
Brand management Aircel
Brand management AircelBrand management Aircel
Brand management Aircel
 
Positioning
PositioningPositioning
Positioning
 
IMC OF AIRTEL
IMC OF AIRTELIMC OF AIRTEL
IMC OF AIRTEL
 
Airtel – Positioning and Repositioning
Airtel – Positioning and RepositioningAirtel – Positioning and Repositioning
Airtel – Positioning and Repositioning
 
AIRTEL
AIRTELAIRTEL
AIRTEL
 
Airtel connecting with the consumers
Airtel connecting with the consumersAirtel connecting with the consumers
Airtel connecting with the consumers
 
Airtel Brand Profile Report | Marketing-1 Project
Airtel Brand Profile Report | Marketing-1 ProjectAirtel Brand Profile Report | Marketing-1 Project
Airtel Brand Profile Report | Marketing-1 Project
 
Airtel project report
Airtel project reportAirtel project report
Airtel project report
 
Disruptive Companies that Changed the Business World | The Enterprise World
Disruptive Companies that Changed the Business World | The Enterprise WorldDisruptive Companies that Changed the Business World | The Enterprise World
Disruptive Companies that Changed the Business World | The Enterprise World
 

Dernier

zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
Khaled Al Awadi
 

Dernier (20)

MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Expert Cross-Border Financial Planning Advisors
Expert Cross-Border Financial Planning AdvisorsExpert Cross-Border Financial Planning Advisors
Expert Cross-Border Financial Planning Advisors
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
LinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptxLinkedIn Masterclass Techweek 2024 v4.1.pptx
LinkedIn Masterclass Techweek 2024 v4.1.pptx
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdf
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...NewBase   17 May  2024  Energy News issue - 1725 by Khaled Al Awadi_compresse...
NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)tekAura | Desktop Procedure Template (2016)
tekAura | Desktop Procedure Template (2016)
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 

Airtel Branding –A Case Study