fashion merchandising

1. Eighth Session

2. Structure of Apparel Industry
Buying House
Buyer
Flow of Orders in Apparel Industry
Manufacturer

3. Structure of Apparel Industry

Over a period of time, Apparel
Industry experienced dramatic
growth and new technologies
provided manufacturers with the
ability to respond quickly to change.

4. Structure of Apparel Industry

The position, responsibilities and
authority of the apparel merchandiser
evolved as apparel companies made
the transition from the traditional
focus on production efficiency to
more focus on changing consumer
needs.

5. Structure of Apparel Industry

This evolution took place over 40
years and involved five distinct
structural changes in the typical
apparel organization.

6. Stage 1
President /
Sales

CEO
Manufacturing
The structure represents the immediate
post World War II era.

7. Stage 2
President/CEO
Sales
Marketing
Manufacturing
Finance/Admin
Advertising

In the early 1960s, brand recognition became very
important. The concept of marketing was embrace in by
the apparel industry

8. Stage 3
President/CEO
Marketing
Advertising
Sales
Design

In the late 60s
Manufacturing
Merchandising
Finance/Admin

9. Stage 4
President/CEO
Marketing
Merchandising
Market
Research
Advertising
Sales

In the 70s and 80s
Manufacturing
Designing
Sourcing
Finance/Admin

10. Stage 5
President/CEO
Marketing
Merchandising
Merchandising
Advertising
Sales
Sourcing
Creative
Design
Manufacturing
Technical
Design
Product
Managers
Finance/
Admin

11. 
Departments in Garment Industry

12. Merchan
dising
Planning
Finishing
Sourcing
Quality
Raw
Material
W/H
Production
Raw
Material
Quality
Industrial
Engineering
Cutting
CAD/
CAM