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# Profit maximization
# Wealth maximization
Profit maximization
Arguments
Favour
Favour
 Profit earning – main
objective
 A Barometer for measuring
efficiency and economic
prosperity of a business
 To survive under adverse
business conditions
 For growth of a business
 For maximizing
socio-economic welfare.
Arguments
against
Wealth maximization
 Appropriate objective
 Single Substitute for a Stockholder’s Utility.
Implication : By maximising stockholder’s wealth, the
firm is operating consistently towards maximising
stockholder’s utility.
# Maximum refers to Maximum refers to Maximum Current Stock
Utility Shareholder’s wealth Price per share
# Stockholder’s
current wealth
in a firm
Symbolically,
W0 = NP0
Number of
shares owned
Current stock
price per share
Implications:
Serves the interest of
owner as well as other
stakeholders
Consistent with the
objective of owners
economic welfare
Implies long term
growth and survival
Leads to maximize
Shareholder’s utility
Considers Risk factor
and Time value of
money
Favour
A Prescriptive idea
Not socially desirable
Controversy as to
maximize stockholders
wealth OR wealth of a
firm
Difficult to achieve the
objective when
OWNERSHIP and
MANAGEMENT
differs.
Criticism
Conclusion
In spite of the Criticisms, it is concluded that
wealth maximization is the most appropriate
Objective of the firm.
Elements involved in maximizing profit.
Increase in Revenue
Minimizing Risk
Controlling cost
Measuring
Shareholders Value Creation
1. Economic Value Added (EVA)
2. Market Value Added (MVA)
Economic Value Added (EVA)
 Propounded by Stern Stewart & Co.
 Used to measure the surplus value created by an investment (Portfolio
investment).
 Used to determine whether an investment positively contributes to
Shareholders wealth.
 Better measure of Divisional performance as compared to ROA or ROI.
 EVA can be calculated as :
EVA = (Net operating profit after tax- cost of capital * capital invested)
OR
EVA = Return on investment - cost of capital * capital employed
Investment can be accepted only if,
Surplus (EVA) is POSITIVE
Market Value Added (MVA)
 It is the sum total of all present values of FUTURE EVAs.
EVA1 EVA2 EVA3
(1+C)1 (1+C)2 (1+C)3
OR
MVA = Current market value - Book value of capital employed
of a firm by the firm
Where;
Market value of firm = market value of equity + market value of debt
MVA
 Market value of firm > Book value of capital employed.
Then, MVA is +ve.
 Market value of firm < Book value of capital employed.
Then, MVA is -ve.

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Maximizing Shareholder Wealth Through Profit and Value Creation

  • 2. # Profit maximization # Wealth maximization
  • 4. Favour  Profit earning – main objective  A Barometer for measuring efficiency and economic prosperity of a business  To survive under adverse business conditions  For growth of a business  For maximizing socio-economic welfare.
  • 6. Wealth maximization  Appropriate objective  Single Substitute for a Stockholder’s Utility. Implication : By maximising stockholder’s wealth, the firm is operating consistently towards maximising stockholder’s utility.
  • 7. # Maximum refers to Maximum refers to Maximum Current Stock Utility Shareholder’s wealth Price per share # Stockholder’s current wealth in a firm Symbolically, W0 = NP0 Number of shares owned Current stock price per share
  • 8. Implications: Serves the interest of owner as well as other stakeholders Consistent with the objective of owners economic welfare Implies long term growth and survival Leads to maximize Shareholder’s utility Considers Risk factor and Time value of money Favour A Prescriptive idea Not socially desirable Controversy as to maximize stockholders wealth OR wealth of a firm Difficult to achieve the objective when OWNERSHIP and MANAGEMENT differs. Criticism
  • 9. Conclusion In spite of the Criticisms, it is concluded that wealth maximization is the most appropriate Objective of the firm.
  • 10. Elements involved in maximizing profit. Increase in Revenue Minimizing Risk Controlling cost
  • 11. Measuring Shareholders Value Creation 1. Economic Value Added (EVA) 2. Market Value Added (MVA)
  • 12. Economic Value Added (EVA)  Propounded by Stern Stewart & Co.  Used to measure the surplus value created by an investment (Portfolio investment).  Used to determine whether an investment positively contributes to Shareholders wealth.  Better measure of Divisional performance as compared to ROA or ROI.
  • 13.  EVA can be calculated as : EVA = (Net operating profit after tax- cost of capital * capital invested) OR EVA = Return on investment - cost of capital * capital employed Investment can be accepted only if, Surplus (EVA) is POSITIVE
  • 14. Market Value Added (MVA)  It is the sum total of all present values of FUTURE EVAs. EVA1 EVA2 EVA3 (1+C)1 (1+C)2 (1+C)3 OR MVA = Current market value - Book value of capital employed of a firm by the firm Where; Market value of firm = market value of equity + market value of debt MVA
  • 15.  Market value of firm > Book value of capital employed. Then, MVA is +ve.  Market value of firm < Book value of capital employed. Then, MVA is -ve.