1. Marketing analysis on
vodafone

2. The name
Vodafone comes
from Voice data
fone, chosen by
the company to
“Reflect The
Provision Of
Voice And Data
Services Over
Mobile Phones.“

3.  Vodafone in INDIA came with acquiring
Hutchison essar limited.
 Vodafone was launched officially on 21st
September 2007.
 Than on hutch was rebranded as Vodafone.
 It is the world's second-largest mobile
telecommunications company
• Vodafone owns and operates networks in over 30
countries

4. AWARDS & REWARDS
 2011: Global Mobile Awards - Winner, Best Mobile Money for
the Unbanked Service (Vodafone Group, Safaricom, Vodacom,
Vodafone Essar Limited and Roshan Ltd)
 2010: Africa Com Awards - Telecom Innovation of the Year &
Changing Lives Award
 While India deliberated, Advertising Age in New York listed it
as the world’s top viral campaign, two weeks in a row.

5.  Strategy is direction & scope of an organization
over the long term: which achieves advantage for
the organization through its configuration of
resources within a challenging environment to
meet the need of markets and to fulfill stakeholder
expectations

6.  Vodafone has given birth
to the Zoozoo: a special
character created
specifically to convey a
value added service (VAS)
offering in each of the
newly released
commercials.

7. 0%
10%
20%
30%
40%
50%
60%
70%
63%
17%
7%
13%
Advertisements Hoardings Newspapers Mouth Publicity

8. 0%
10%
20%
30%
40%
50%
60%
Less than 1 month
2-6 months
6-12 months
More than 1 year

9. Call Rates
36%
SMS Rates
27%
Network
30%
Value Added
Services
7%
No. of respondents

10. Value Added Services
Information regarding new schemes
Complaining
Other queries
33%
37%
10%
20%
No. of respondents