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Perspective on Go To Market

Some thoughts on how to view your business in the market place and thereby evolve your strategy of handling potential risks and creating appropriate marketing pitch.

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Perspective on Go To Market

  1. 1. …Some perspectives…Manish Singhal, Chief SaarthiSaarthi Integrated Consulting LLPwww.saarthiconsulting.com ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  2. 2. New Product Re-invented Product New Market (Re-segmented Market)Old NewMarket Market Re-invented Market Existing Market (Re-segmented market) Old Product ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  3. 3. New Re-segmented Market New Market Product Google+ Facebook, Linkedin, Metro Service in BLR Amazon Online shopping Multiplexes at their launch iPOD / iPAD time Multiplexes Old New Market Market Volvo service in Bangalore Low cost airlines Deccan Airlines (when it TVs/Fridges/Washing started) Machines/White goods Flipkart Existing Market Old Re-invented Market Product*  Some  examples  may  exist  in  mul1ple  quadrants   ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  4. 4. NewRe-segmented Market New Market Product Customer Adaption / Non Competition can catch up fast consumption Staying ahead of the race Other Startups e.g. G+ e.g. Seventymm (online DVD rental)Old NewMarket Market No customer need in the new mkt Crowded Space – Margins & Customer Adaption / Non Market Share always under consumption pressure New products e.g. Mobile carrier / handset, e.g. Kellogs (at launch), Paramount hotels Old airwaysExisting Market Product Re-invented Market ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  5. 5. NewRe-segmented Market New Market Product Clear Distinction for the new Build new use case scenarios and product wrt old ones for gaps evangelize and how it can benefit e.g. G+ created noise around consumer privacy & circles (to distinguish e.g. Facebook showed a way to from FB) connect with people around the world, Linkedin did the same forOld professional network NewMarket Market Typically it is cost / feature race Targeted customer education about GTM is largely based on new possibilities / options communicating differentiation e.g. Deccan introduced Rs 1/- ticket Big ad budgets to appeal to the railway customers e.g. mobile carriers OldExisting Market Product Re-invented Market ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  6. 6. www.saarthiconsulting.com www.facebook.com/saarthiconsulting ©  Copyright  Saarthi  Integrated  Consul5ng  LLP.  All  rights  reserved  
  • alijordanmehr

    Nov. 4, 2019
  • hermantaniwan

    Feb. 14, 2017
  • supriyarathi

    Feb. 22, 2015

Some thoughts on how to view your business in the market place and thereby evolve your strategy of handling potential risks and creating appropriate marketing pitch.

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