Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.

1. If we all did the things we arecapable of doing we wouldliterally astound ourselves. Thomas Alva Edison

2. What Goes Around Comes Around (2/3) Engaging with your customers in the digital world

3. Topics WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13 TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23 GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33

4. What are people doing? Hardly existed a couple of years ago... * 74 other sectors TRENDS Source: Nielsen NetView, June 2010

6. 10% of ALL internet traffic

7. 31% of site referral traffic (search is roughly twice that)Email 17% Twitter 17% TRENDS Source: ShareThis, June 2011

9. People like to be awe inspired, and get new insights

10. People like to be surprised

11. People like emotional stories

12. People like to brag...TRENDS

13. Strong emotions trigger content sharing! TRENDS

14. TRENDS

15. People curate and filter People curate and filter Getting information off the Internet is like taking a drink from a fire hydrant. Mitch Kapor, founder of Lotus TRENDS

17. Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remainsBecome a curator Enable curation Mitch Kapor, founder of Lotus TRENDS

19. Both sexes, all ages

21. Display advertising

22. Give aways

23. Virtual goodsTRENDS

24. People consume together Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. www.collaborativeconsumption.com TRENDS Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers

25. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before. www.collaborativeconsumption.com TRENDS

26. TRENDS

27. TRENDS

28. People consume together 20th century 21st century Credit + Advertising + Individual ownership = Hyper consumption Reputation + Community + Shared access = Collaborativeconsumption TRENDS Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers

29. People shout, and they’re loud Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press. TRENDS

30. People shout, and they’re loud Today: Anyone and everyone (and their dog) is a publisher! TRENDS

31. People shout loud TRENDS

32. People shout loud TRENDS

34. You are what your customers say you are

35. Treat everyone with respect, the wings of a butterfly can start a perfect storm

36. Listen!TRENDS

37. TRENDS

38. Thank you! Twitter: @manne http://www.hultberg.org Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed: Part 1, Part 2, Part 3